DELHI, India & DULLES, Va.--()--AOL today announced the next steps in its ambitious global expansion effort with the launch of new local language versions of the AOL India portal, http://www.aol.in, and the launch of Truveo’s popular video search engine serving eight countries, including India.
“Truveo’s mission is to index and organize all of it so users can easily find the video they want – wherever they are in the world.”
“India is a very important market for AOL, and these announcements show our commitment to serving online consumers here with a robust portal and industry leading video search tools,” said Ron Grant, President and COO of AOL. “These are also important steps in our ongoing efforts to make AOL a truly global company. We started this year with three international portals in Europe, and we will end 2008 with a presence in 30 countries around the world.”
AOL.in is launching content channels in the Hindi and Tamil languages, improving the breadth of AOL’s offerings at a time when the online audience in India is skyrocketing. The number of Internet users in urban India has grown by 28% in the past year, and about 60% of all active online Indians (30 million) prefer to read in local Indian languages.* The Hindi and Tamil language portals will have language sections in News, Cinema and Astrology.
Building on the success of its industry-leading video search engine, Truveo, http://www.truveo.com, has announced plans to expand its rapidly growing service into several major markets for online video worldwide. The Truveo video search engine lets users search and browse through tens of millions of videos from thousands of sources across the Web, and reaches more than 40 million users a month in the U.S.**
As the first step of this international expansion, today Truveo is unveiling video search sites for France, Germany, India, Japan, Korea, Spain, Taiwan, and the United Kingdom. In India, for example, users will be able to search relevant videos which are popular across categories such as Cricket, Films, Music, News, and more.
Over the next two months, Truveo will build on this expansion with the launch of video search sites in additional countries including Australia, Brazil, Italy, Mexico, The Netherlands, Russia and Turkey.
“The recent explosion of online video is a worldwide phenomenon, and all over the world, users and major media companies are putting video content on the Web,” said Timothy Tuttle, CEO and Co-Founder of Truveo and Senior Vice President of AOL Video. “Truveo’s mission is to index and organize all of it so users can easily find the video they want – wherever they are in the world.”
About AOL
AOL® is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the country's largest Internet access businesses, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc. (NYSE:TWX), AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.
* Internet and Mobile Association of India
** comScore Media Metrix, May 2007 custom report
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