Media Layers and 4th Screen Advertising Partner to Provide the UK's Leading Mobile Video Advertising Solution

LONDON & HERZLIYA, Israel--(BUSINESS WIRE)--Media Layers, the pioneer in real time personalized video and rich-media mobile advertising, and 4th Screen Advertising, a leading UK mobile advertising agency, today announced a partnership to launch a joint mobile advertising service offering focused on video.

“We are excited to be working with 4th Screen Advertising on this joint offering”

Recognizing the growing opportunity in the mobile video advertising space, Media Layers and 4^th Screen Advertising have joined forces to create a rich and compelling offering. Based on Media Layers' flagship product SMART, the Mobile Advertising industry's first real-time based solution, 4^th Screen Advertising will be able to provide its customers and partners with several unique advantages:

A fully comprehensive solution, leveraging 4^th Screen Advertising's expertise and track record in the UK mobile advertising market and SMART's leading and innovative technology
The most accurately targeted, personalized and relevant user and ad matching, including predictive modeling for maximizing campaigns' ROI
Pin-point optimization of the consumed content, ad space and video ad content, to create the most exciting and engaging end-user experience

“We are excited to be working with 4^th Screen Advertising on this joint offering,” said Media Layers CEO, Noam Man-El. “Media Layers is a pioneer in real time personalization and ad management. Together with 4^th Screen Advertising's leadership in the UK market, we bring a comprehensive video offering enabling mobile operators and service providers to create, manage and monetize premium mobile ad space, while providing advertisers and brands with unique and rich new channels to target their audience.”

Mark Slade, MD of 4th Screen Advertising commented: “We are delighted to be working with Media Layers to provide a mobile video advertising service for our clients. Mobile video advertising is becoming increasingly important to our major mobile publisher clients. This solution will be very popular with advertisers as it delivers a combination of dynamic pre and post roll adverts as well as video overlays.”

About Media Layers

Media Layers is the world pioneer in real time, personalized, rich media mobile advertising. The company's SMART solution provides a "one-stop-shop" synchronizing players across the entire value chain – mobile operators, advertisers and content providers – enabling the targeting of users with highly relevant, valuable video and other rich media ads.

SMART, an end-to-end, 3-layered solution, encompasses mobile advertising’s 3 key elements – end users, advertising campaigns and rich media. SMART uniquely manages the entire advertising process in real time. Based on dynamic predictive modeling tools, it provides the most accurate targeting, while maximizing relevance and end-user value. This unique real time approach, combined with innovative video and rich media technology, provides an exciting, high-value user experience leading to new revenue streams for mobile operators and service providers and superior ROI for advertisers and brands.

For more information please visit www.mlayers.com.

About 4th Screen Advertising

4th Screen Advertising launched in February 2006 and is the UK’s leading mobile advertising agency. The company helps mobile operators and WAP publishers including ITV Mobile and Ministry of Sound to monetize traffic to their portals through mobile advertising.

4th Screen Advertising provide a single point of contact for media agencies, and brands, wishing to buy advertising inventory across a range of mobile internet sites and formats. Their in-house creative, technological and dedicated account management teams provide advice and solutions to help publishers and brands optimise opportunities in mobile advertising.

For more information please visit www.4th-screen.com.