Farmers Insurance is the Premiere Sponsor of the Los Angeles Latino International Film Festival

LOS ANGELES--(BUSINESS WIRE)--Lights, Camera, Action! There will be a full week of Latino film action coming October 7-14, as Farmers Insurance Company takes the premiere sponsorship role at the Los Angeles Latino International Film Festival (LALIFF) for the second year. It will be held at the ArcLight Cinemas and it’s all happening in Hollywood.

“Mr. Olmos is a long-time friend of Farmers, and as co-founder of LALIFF and his active role in many other community programs fits perfectly with Farmers’ goal of improving the quality of life for all Latinos”

“Farmers is pleased to the be the premiere sponsor of LALIFF, the prominent venue for exhibition of the best of Latin cinema and artistry from the United States, Latin America, the Caribbean, Spain and Portugal,” noted Farmers' Assistant Vice President of Diversity and Emerging Markets, Luisa Acosta-Franco.

Edward James Olmos, actor, director, producer, community activist and official spokesperson for Farmers, will host the opening night Gabi Lifetime Achievement Ceremony. “Mr. Olmos is a long-time friend of Farmers, and as co-founder of LALIFF and his active role in many other community programs fits perfectly with Farmers’ goal of improving the quality of life for all Latinos,” Ms. Acosta-Franco said.

Latino films from across the world will be featured in several theaters throughout the week beginning with the opening night film, La Misma Luna (Under the Same Moon), directed by Patricia Riggen. The closing night gala will be co-hosted by Edward James Olmos and film star and director Antonio Banderas who directed the evening’s film, El Camino de Los Ingleses (Summer Rain).

For all information about the festival visit the LALIFF website at www.latinofilm.org.

Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers® is the nation's third-largest Personal Lines Property & Casualty insurance group. Headquartered in Los Angeles and doing business in 41 states, the insurers comprising the Farmers Insurance Group of Companies provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households. For more information about Farmers, visit our Web site at www.farmers.com