Business Wire Debuts German-Language Website, www.businesswire.de, Underscoring Corporate Strategy of Local Orientation, Global Reach

FRANKFURT, Germany--(BUSINESS WIRE)--Responding to the specific needs and nuances of German-speaking clients in the D/A/CH region, Business Wire today unveiled www.businesswire.de , the first in a planned series of European and Asian language-specific sites tailored to meet the specialized requirements of local audiences.

“Germany provides a classic case study of Business Wire's two-tier approach to international expansion”

The site reflects Business Wire's unique commitment among global commercial news providers. Business Wire singularly offers a full-range of local disclosure and news distribution options, coupled with a decentralized approach to editorial operations and customer service, including 22 newsrooms worldwide.

The new German site illustrates Business Wire's emergence as the industry's premier global communications platform, offering multinational companies a totally integrated multilingual solution for reaching international markets.

Business Wire's patented NX news delivery system currently transmits releases in 14 languages, simultaneously and in real-time, resulting in client releases appearing in multiple languages on major market-moving newswires and desktop terminals. Business Wire's main website, www.businesswire.com , displays copy in 17 languages. Both capabilities are industry benchmarks.

The German-language site underscores Business Wire's strategy of providing clients with a full-suite of services, supported by worldwide media and investor relations networks. In Germany, Business Wire's multi-channel platform includes vwd, ddp, the Associated Press, and Agence France-Presse, an exclusive cross-section of leading international news services, national news agencies, and prestigious financial information providers.

In February, Business Wire announced a complete portfolio of compliance services for German-listed companies, enabling public companies to meet the strictly defined disclosure requirements of the BaFin, Germany's financial regulator.

"Germany provides a classic case study of Business Wire's two-tier approach to international expansion," noted Cathy Baron Tamraz, the company's president and CEO, in making the announcement. "Our primary goal is to be sensitive to local cultures, customs, and client needs, while simultaneously providing companies with seamless access to the world's major financial and consumer markets. Our message is clearly resonating, as evidenced by our growing ranks of major European companies that have joined our rapidly expanding international client base during the past year."

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide.

With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to some 60 international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 30 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961 by Chairman Lorry I. Lokey, veteran journalist and public relations executive. Cathy Baron Tamraz is president and CEO.