Fox Sports en Español Sets Sights on Capturing Greater Share of Hispanic Advertising Dollars

Taps Marketing, Sales and Media Strategist Pamela Reyes as Account Executive for Southeastern Region

LOS ANGELES--(BUSINESS WIRE)--Fox Sports en Español today announced the appointment of Pamela Reyes as advertising sales account executive for the Southeastern United States. Based in Coral Gables, Florida, Reyes will be responsible for further strengthening the network’s already strong base of Hispanic and general market advertising agency and client relationships in the region, as well as for creating integrated sales and sponsorship opportunities across Fox Sports en Español’s multiple content distribution platforms. She will report to Tom Maney, senior vice president of advertising sales for Fox Sports en Español.

“We’re tremendously excited to welcome Pamela to the Fox Sports en Español family and are confident that her unique combination of high-level network sales expertise and agency-based strategic media planning and buying experience will be of great value to us, agency partners, and clients alike.”

“With so many integrated brand assignments originating in South Florida – and the growing demand for multinational campaigns blending U.S. Hispanic and Latin American components – Pamela’s creativity and depth of experience in broadcast, Internet, and print media and marketing will play a key role in expanding our relationships with key decision makers and positioning the network to capture an even greater share of advertising dollars in the region,” said Maney. “We’re tremendously excited to welcome Pamela to the Fox Sports en Español family and are confident that her unique combination of high-level network sales expertise and agency-based strategic media planning and buying experience will be of great value to us, agency partners, and clients alike.”

A seasoned marketing professional with more than twelve years of experience in advertising sales, media planning and buying, business development, event marketing, branding, and promotions, Reyes joins Fox Sports en Español from Omnicom’s OMD Latino where she was associate director of strategy and oversaw the development and implementation of regional and national media strategies for clients including Royal Caribbean International and Perdue Farms. She was previously a national account executive for Univision’s cable network, Galavision and also served as marketing and promotions manager for Televisa International’s Editorial Televisa. Earlier in her career, Reyes held a variety of media-related posts at South Florida agencies Castor Advertising, The Ad Team, and IAC Advertising and Public Relations. She began her career in sales in 1995 as an account executive for Telemundo.

About Fox Sports en Español

Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including InterLiga^TM, the Copa Toyota Libertadores, Copa Nissan Sudamericana, CONCACAF Copa de Campeones, and the FIFA Club World Cup soccer tournaments; the Major League Baseball regular season, divisional playoffs, All-Star Game and World Series; and premier combat sports including championship boxing from Mexico and the U.S., Ultimate Fighting Championship and kickboxing. The channel reaches more than 13 million cable and satellite households in the country, of which 4.5 million are U.S. Hispanic households.

Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation's (NYSE:NWS) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com.