COLUMBUS, Ohio--(BUSINESS WIRE)--PPG Industries' (NYSE:PPG) automotive refinish business announces the Hot Wheels® Spectraflame® PAINT YOUR RIDE Contest. Custom painters, car builders and hot rod enthusiasts are encouraged to enter vehicles by creating a paint scheme using any of the 12 colors from the Hot Wheels® Spectraflame® paint line, a co-branded line featuring colors found on Hot Wheels® die-cast toy vehicles from Mattel, Inc. Hot Wheels® Spectraflame® colors are part of the Vibrance Collection custom finishes line by PPG.
A Grand Prize winner will be selected from 12 finalists, awarded an exclusive Hot Wheels® 1/18” scale model award trophy featuring the winning paint scheme, and invited to bring the winning vehicle to the 2008 SEMA (Specialty Equipment Market Association) show in Las Vegas for display in the PPG booth. The winning paint scheme will also be considered for use in production of a Hot Wheels® toy car to be introduced in 2009, manufactured and distributed by Mattel, Inc. In addition, the winning vehicle will be featured along with other finalists in a 2009 PPG calendar, and it will appear in the PPG Repaint Reporter magazine.
“This contest should produce some excitement within the restoration industry,” said Randy Cremeans, manager, collision segments, North America, PPG Automotive Refinish. “We anticipate that custom finishers will create some spectacular designs with the unique colors in the Vibrance Collection of custom finishes and the Hot Wheels® Spectraflame® paint line.”
The 12 eye-popping Hot Wheels® Spectraflame® colors are: aqua, medium sapphire, lime gold, rich yellow gold, bright emerald, anti-freeze green, orange, bright red, Hot Wheels® blue, hot pink, light red, watermelon and purple.
Contestants must complete a PAINT YOUR RIDE entry form, available at the PPG booth at Goodguys and NSRA events. Interested parties can also obtain entry forms and complete contest rules at www.ppgrefinish.com or by writing to:
PPG Hot Wheels(R) Spectraflame(R) PAINT YOUR RIDE Contest PPG Automotive Refinish 19699 Progress Drive Strongsville, OH 44149
Each contestant must submit at least two photos of the vehicle, proof of use of PPG products, a short description of the entry vehicle and paint scheme, and an entry form. The paint scheme must be created using PPG products, with Hot Wheels® Spectraflame® colors used for at least 25 percent of the paint job. Entries must be postmarked by 11:59 p.m., April 30, 2008.
For complete details and information on Vibrance Collection custom finishes by PPG and the Hot Wheels® Spectraflame® paint line, visit www.ppgrefinish.com.
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company employs more than 30,000 people and has 125 manufacturing facilities and equity affiliates in more than 20 countries. Sales in 2006 were $11 billion. PPG shares are traded on the New York and Philadelphia stock exchanges (symbol: PPG). For more information, visit www.ppg.com.
Vibrance Collection is a trademark of PPG Industries.
Hot Wheels and Spectraflame are registered trademarks of Mattel, Inc.
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