STRATEGY ANALYTICS: Mobile Media Advertising Commands 20 Percent of Global Internet Ad Spend by 2011

New Study Expects Mobile Advertising to Represent 25 Percent of Global Internet Ad Spend by 2011

BOSTON--(BUSINESS WIRE)--Advertisers will spend $1.4 billion on mobile media this year, rising to $14.4 billion by 2011, according to the new Strategy Analytics report, “Global Mobile Advertising Update: Outlook Bright as Inventory Expands.” Strategy Analytics predicts that mobile media advertising will account for a fifth of global spending on Internet advertising by 2011.

“Global Mobile Advertising Update: Outlook Bright as Inventory Expands.”

Phil Taylor, Director, Global Wireless Practice, notes, "The outlook for mobile advertising spend has significantly advanced in the past 12 months. The supply of advertising inventory is rapidly increasing as mobile publishers look to develop advertising as a revenue stream. Major mobile network operators like SprintNextel, Verizon Wireless and Vodafone have all accelerated plans to sell advertising within their mobile media channels and advertisers appear to be responding positively.”

This report highlights advertising value chain dynamics and growth for emerging mobile media categories, including game downloads, mobile broadcasting and video on demand. David Kerr, Vice President of the Global Wireless Practice, adds, "Google and Yahoo continue to drive mobile advertising initiatives to market. The recent acquisitions of Third Screen Media by AOL and ScreenTonic by Microsoft, illustrate the importance that global Internet solutions players now attach to advertising on the third screen.”

About Strategy Analytics

Strategy Analytics, Inc. - a global research and consulting firm - provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Boston, MA. and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics & Multimedia, Digital Consumer, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com