Natrol(R) BrainSpeed Memory(R) Meets Mental Fitness Trend Head-on

Brain-Boosting Products Popular Among Aging Americans

CHATSWORTH, Calif.--(BUSINESS WIRE)--From cerebral calisthenics camps to “cortex”ercising gadgets, games and gizmos, recent reports indicate that maintaining mental health is a popular pursuit among aging baby boomers and senior citizens nationwide. Among the vastly growing offerings of brain-boosters is BrainSpeed Memory^®, a cogniceutical from Natrol, Inc. (Nasdaq: NTOL), a premier manufacturer and marketer of nationally branded nutritional products.

“For seniors and aging baby boomers interested in cognitive health, BrainSpeed Memory can help maximize mental performance.”

Current statistics approximate that more than 100 million people in the U.S. are age forty-five and older (as of 2006), and that almost 80 million aging baby boomers (born between the years of 1946 and 1964) now make up almost one-third of the U.S. population. Additionally, one in every nine boomers is expected to live into their late 90s and, furthermore, one aging expert estimates that approximately 330 people per hour are turning sixty years old in 2007.^†

Scientific studies show that a healthy diet and mental outlook, combined with good sleep, stress management, and moderate mental and physical exercise, help promote brain fitness as we age. Additionally, supplements like Natrol’s patent-pending BrainSpeed Memory help maintain memory and promote recall.*

According to Dr. Michael Yatcilla, Natrol’s Vice President of Research and Development, “For seniors and aging baby boomers interested in cognitive health, BrainSpeed Memory can help maximize mental performance.” He continued, “BrainSpeed Memory assists to help maintain normal homocysteine blood levels, and can provide support for mild memory problems associated with aging.”*

Designed to help support mental agility with a clinically tested proprietary blend, Natrol BrainSpeed Memory targets the brain’s cholinergic system, the key to cognitive speed. Taken twice daily, BrainSpeed Memory helps support the production and activity of acetylcholine, a brain chemical that affects memory and recall.*

BrainSpeed Memory is sold in the U.S. for an average SRP of $19.99 for 60 tablets (a one-month supply with one tablet taken twice daily). BrainSpeed Memory is available at health food, drug and grocery stores, mass-market and super-center retailers, and where dietary supplements are sold, as well as from Natrol.com, and other online retailers. For more information, interested persons can go to www.Natrol.com or call 1-800-2-NATROL (1-800-262-8765).

About Natrol – Nourishing the Potential of Mind and Body(SM)

Natrol, Inc. (Nasdaq: NTOL), headquartered in Chatsworth, CA, has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol’s portfolio of brands includes: Natrol^®, Prolab^®, Laci Le Beau^®, Promensil^®, Trinovin^®, Nu Hair^® and Shen Min^®. The company also manufactures supplements for its own brands and on behalf of third parties.

Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and subsidiaries in the UK and Hong Kong. Natrol’s dedication to quality is evidenced by its commitment to high manufacturing standards, earning the company an “A” rating from the Natural Products Association's Good Manufacturing Practices (“GMP”) Certification Program—a designation achieved by less than ten percent of U.S. nutrition companies. For more information, visit www.Natrol.com.

^†Sources: Mary Furlong & Associates; U.S. Census.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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