Vision-Ease Lens to Expand Applications of Photochromic Laminate

Numerous Applications in Eye Protection Seen

RAMSEY, Minn.--()--Vision-Ease Lens today announced intentions to begin technical collaborations and laminate supply relationships with partner companies. This market expansion will allow LifeRx laminate technology to be applied to various innovations that fall within eye protection markets.

"Market acceptance of our LifeRx photochromic technology in ophthalmic lenses has been outstanding, commented Doug Hepper, CEO and president of Vision-Ease Lens. Recently we surpassed the three-millionth unit of sales. As we continue to grow our business in ophthalmic lenses, we see exciting new opportunities to expand into product applications that are closely related to the eye protection field.

By combining this laminate technology in polycarbonate-based lenses of many types, Vision-Ease expects that LifeRx technology will be applied in motor sports, field sports, safety, non-prescription sunwear and in the military.

Until LifeRx laminate became technically viable, photochromic technology that was surface-applied or blended with the bulk material was not able to fully realize its market potential due to functional limitations of the technology, commented Vision-Ease Lens vice president of Research & Development, Dr. Derek Harris. LifeRx photochromic activity is optimized in a thin layer below the front surface of the lens and thereby presents an exciting new spectrum of proprietary opportunities for innovation. We look forward to being an industry partner in these new applications of our technology.

About Vision-Ease Lens

Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRx photochromic lenses, SunRx® polarized lenses, and Illumina® progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit www.vision-ease.com

Contacts

Risdall McKinney Public Relations
Anne Cloeter, 651-286-6746
anne@risdall.com
or
Vision-Ease Lens
Tim Mannchen, 952-851-6031
Tim.Mannchen@Vision-Ease.com

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Contacts

Risdall McKinney Public Relations
Anne Cloeter, 651-286-6746
anne@risdall.com
or
Vision-Ease Lens
Tim Mannchen, 952-851-6031
Tim.Mannchen@Vision-Ease.com