Hasbro Lends Trading Card Leadership and Expertise to Sony Computer Entertainments THE EYE OF JUDGMENT for PLAYSTATION®3

Collaboration Between Two Companies to Deliver Ground-Breaking Next-Generation Trading Card Gameplay Experience

PAWTUCKET, R.I.--()--Hasbro, Inc. (NYSE: HAS) announced today that it is working with Sony Computer Entertainment Inc. on the trading card component of the highly innovative THE EYE OF JUDGMENT game for the PLAYSTATION®3 (PS3) computer entertainment system. The global relationship, which covers Japan, Europe, the U.S. and Asian markets, taps Hasbros core expertise in trading card games through its Wizards of the Coast subsidiary. Wizards of the Coast holds a patent on trading card games and the methods by which they are played and also produces MAGIC: THE GATHERING®, the worlds premier trading card game. Under the agreement, Hasbro will create, manufacture and distribute the trading cards associated with THE EYE OF JUDGMENT video game.

THE EYE OF JUDGMENT presents a new style of gameplay where the player brings creatures of trading cards to life for battle in 3D. Through use of a 3 x 3 board and trading cards, each encrypted with CyberCode, players conquer the field by selecting a card and placing the coded card in front of the PLAYSTATION®Eye for their respective creatures to come to life and battle. Each creature has various skills which will determine the outcome of the battle. Players take turns placing cards as they jostle for control of the board; the winner is the first player to conquer five of the nine fields.

We are very excited to enter into a collaboration with Sony Computer Entertainment on trading cards for THE EYE OF JUDGMENT which will deliver a ground-breaking entertainment experience that uniquely blends the global popularity of traditional trading card games with next-generation video games, said Phil Jackson, Group Executive of Hasbro Games. Together were creating a virtual world that brings fantastic trading card-based creatures to life for unprecedented interactive battles that will appeal to millions of fans around the world. It is innovation at its best.

THE EYE OF JUDGMENT represents a totally new genre in gaming, said Phil Harrison, Corporate Executive, Sony Computer Entertainment Inc. and President, SCE Worldwide Studios. Combining Hasbros clear market leadership in trading card games with the immense power of PLAYSTATION®3 and PLAYSTATION®Eye, is a powerful formula that will result in a revolutionary video game experience that will amaze and engage gamers around the world.

THE EYE OF JUDGMENT is slated for release in fall 2007. The game has already received early accolades from media around the world as well as a prestigious Japan Game Award in the Futures division held at last years Tokyo Game Show.

About Hasbro and Wizards of the Coast

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc., is a worldwide leader in the trading card game and tabletop roleplaying game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering®, among many other trading card games and family card and board games. Wizards is also a leading publisher of role-playing games, such as Dungeons & Dragons®, and publisher of fantasy series fiction with numerous New York Times best-sellers.

About CyberCode

CyberCode was developed by Sony Computer Science Laboratories, Inc. and is a trademark of Sony Corporation.

Contacts

Hasbro, Inc. N.A. PR Contacts:
Hasbro Games PR
Pat Riso, 413-526-2307
priso@hasbro.com
or
Foghorn PR:
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Mary Leddy, 508-877-1235
mleddy@foghornpr.com
or
Hasbro, Inc. International PR Contacts:
UK and Ireland:
Mason Williams PR
Gawen Higgins, 020-7534-6080
gawen@mason-williams.com
or
Italy:
MediaHook
Claudio Motta, 02-45486501
cmotta@mediahook.it
or
France:
Hasbro France
Yves Cognard, 33-4-79-96-4848
cognary@hasbro.com.uk
or
Germany:
Jeschenko MedienAgentur Koln GmbH
Tim Trapmann or Frank Lenssen, 0221-30-99-0
t.trapmann@jeschenko.de
f.lenssen@jeschenko.de
or
Spain:
Citigate Sanchis
Victor Moreno, 34-91-522-10-08
vmoreno@citigatesanchis.com
or
Australia/New Zealand:
Hasbro Asia Pacific
Dale Aitken, 612-9-874-0999
aitkend@hasbro.com

Sharing

Contacts

Hasbro, Inc. N.A. PR Contacts:
Hasbro Games PR
Pat Riso, 413-526-2307
priso@hasbro.com
or
Foghorn PR:
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Mary Leddy, 508-877-1235
mleddy@foghornpr.com
or
Hasbro, Inc. International PR Contacts:
UK and Ireland:
Mason Williams PR
Gawen Higgins, 020-7534-6080
gawen@mason-williams.com
or
Italy:
MediaHook
Claudio Motta, 02-45486501
cmotta@mediahook.it
or
France:
Hasbro France
Yves Cognard, 33-4-79-96-4848
cognary@hasbro.com.uk
or
Germany:
Jeschenko MedienAgentur Koln GmbH
Tim Trapmann or Frank Lenssen, 0221-30-99-0
t.trapmann@jeschenko.de
f.lenssen@jeschenko.de
or
Spain:
Citigate Sanchis
Victor Moreno, 34-91-522-10-08
vmoreno@citigatesanchis.com
or
Australia/New Zealand:
Hasbro Asia Pacific
Dale Aitken, 612-9-874-0999
aitkend@hasbro.com