Gameloft and Samuel Eto'o Take on Street Soccer!

NEW YORK--(BUSINESS WIRE)--Gameloft^®, a world leader in the development and publishing of video games for mobile phones, has just signed a contract with soccer player Samuel Eto’o that will make him the cover star athlete of their upcoming mobile video game, Underground Street Soccer.

“I’m very happy to be associated with Underground Street Soccer—a game that promotes soccer as a spectator sport”

After achieving huge success with Real Soccer (the world’s best-selling soccer simulation mobile game), Gameloft is now taking on street soccer with an extraordinarily talented player on its team. In 2006 alone, Cameroon’s Samuel Eto’o, 26, was named the third best FIFA player, Spanish Liga’s best striker, and Man of the Match in the 2006 Champions League final. A compassionate man, Samuel Eto’o is also a United Nations Children's Fund (UNICEF) ambassador and president of the foundation bearing his name, to which all proceeds arising from the rights conferred under this contract will be donated.

Gonzague de Vallois, Gameloft’s Vice President of Publishing, said “Samuel is the ideal partner for our street soccer game. He is an exemplary champion, also known for his strong character and ability to earn respect on the field. Players of our Underground Street Soccer will appreciate all of Samuel’s tips scheduled to be featured throughout the game, and will feel more motivated than ever to become street soccer champions themselves.”

“I’m very happy to be associated with Underground Street Soccer—a game that promotes soccer as a spectator sport,” added Samuel Eto’o. “That’s exactly how I view it- my objective is to win by having fun and pleasing the fans.

Underground Street Soccer is a spectacular, user-friendly game offering four-against-four matches in an urban environment. The action is faster, and the fluidity better than ever. Players can perform incredible technical moves just by using their thumb, and put on a real show to impress fans. Underground Street Soccer aims to be the most sensational street soccer mobile game on the market.

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones. Founded in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew, or Symbian technology. The total number of mobile handsets with this technology is expected to exceed two billion units in 2008 (ARC GROUP).

Thanks to partnership agreements with leading licensors and personalities such as Ubisoft Entertainment, Universal Pictures, Endemol, Viacom, Sony Pictures, FifPro, Paris Hilton Ent., Lamborghini, Derek Jeter, Reggie Bush, Steven Gerrard, Vijay Singh or Llewton Hewitt, Gameloft has formed strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates such brands as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network covering 75 countries.

Gameloft has worldwide offices in New York, San Francisco, Kansas City, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Düsseldorf, Copenhagen, Milan, Madrid, New Delhi, Seoul, Hong Kong, Beijing, Tokyo and Sydney. Gameloft is listed on the Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information, visit www.gameloft.com.