Sports Illustrated Selects Gotuit for 2007 NFL Draft Product

WOBURN, Mass.--(BUSINESS WIRE)--Gotuit Media Corp, (www.gotuit.com), a digital media platform company delivering a new class of metadata-driven video products, today announced Time Inc.’s Sports Illustrated has selected Gotuit to power their broadband video experience for NFL Draft 2007 (www.si.com/nfl). SI’s FilmRoom uses the Gotuit Media Platform to provide viewers advanced search and navigation capabilities, making it easy for fans to get instant access to the collegiate football highlights of this year’s top 200 NFL draft prospects.

“SI.com’s NFL Draft 2007 coverage is a leading online destination for professional and collegiate football fans looking for news and expert analysis on the NFL Draft”

“SI.com’s NFL Draft 2007 coverage is a leading online destination for professional and collegiate football fans looking for news and expert analysis on the NFL Draft,” said Stacey Vollman, Executive Director of Business Development, SI Digital. “Our goal this year was to enhance our in-depth analysis and photography with compelling video. The Gotuit platform offered the best video experience available as the video highlights can be searched and viewed by player, team, position, NFL team, or draft order.”

SI will incorporate links to the NFL Draft 2007 FilmRoom throughout its extensive coverage before, during and after the NFL Draft so readers can jump directly to video of their favorite player. The video application will be free to all visitors and is supported by periodic advertising from major advertisers that are sponsoring SI’s NFL Draft 2007 content. By utilizing Gotuit, and its proprietary video search and navigation technology, SI will deliver a superior video experience with a mix of pre-roll and mid-roll advertising.

Key features of NFL Draft 2007 FilmRoom on SI.com, powered by Gotuit, include:

Video highlights accessible by player, by school, by position, by mock draft order, by actual draft order or by NFL team.
Instant access to favorite draft prospects; viewers can use the SI video experience to jump inside a video directly to a particular highlight such as Touchdowns, Sacks, Amazing Runs, Interceptions, Great Catches, Statistics or Summaries.
Deep search and navigation capabilities across the entire video library; searches can be conducted while the existing video plays on, allowing viewers to queue up the next video and jump into any player video they want at anytime, without delay.
Once the draft is completed, there will be new playlists of the player videos organized by their actual draft order and by their NFL team.

“The SI application is a terrific example of the shift taking place with major media companies and content providers’ in developing their broadband strategies,” said Mark Pascarella, CEO of Gotuit Media. “Every media company out there is looking for new ways to differentiate their video offerings and ensure a premium video experience for their viewers, while also increasing the revenue potential of their video libraries. Gotuit provides the right solution for our customers to hold, grow and monetize their audience without losing their brand identity.”

About SI

SI is a multimedia sports brand that takes the consumer into the heart and soul of sports. The SI franchise is anchored by SPORTS ILLUSTRATED, the most respected voice in sports journalism which reaches a weekly audience of nearly 21 million adults, and SI.COM, the magazine’s 24/7 sports news website that delivers more than 150 original stories to its users each week. SI.com’s broadband video offerings includes original programming, partnerships with best-in-class sports brands such as NBC Sports, HBO and TNT and linking fans to the best video offerings across the web.

The SI franchise also includes SPORTS ILLUSTRATED KIDS (sikids.com), a monthly magazine targeted to children age 8 and up; GOLF MAGAZINE and GOLF.COM; SIONCAMPUS.COM, a website dedicated to college sports and the college sports lifestyle; SI PRESENTS the magazine’s specialty publishing division; as well as SI BOOKS, SI PICTURES, SI PRODUCTIONS, SI DIGITAL and SI EVENTS. Founded in 1954, SI is a division of Time Inc., the world’s leading magazine publishing company and a subsidiary of Time Warner.

About Gotuit Media

Gotuit Media is a digital media platform company using its patented, video segment level metadata technology to deliver a new class of on-demand video products for video publishers in broadband and mobile. Gotuit holds a broad portfolio of patents in the on-demand video space, including several landmark awards concerning the use of video metadata for improved navigation, video search, and personalized viewing. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors. In addition to Gotuit.com, Gotuit offers video publishers, distributors, and other broadband portals the Gotuit Media Platform to optimize their video for the broadband or mobile platforms. Visit Gotuit Media’s corporate website at http://www.gotuitmedia.com.