Furry Phones and Pocket Pups: The Sims 2 Pets Goes Mobile

Adopt a puppy, teach it tricks, feed, clean, and walk it in this original game for mobile phones

LOS ANGELES--()--Electronic Arts Inc. (NASDAQ: ERTS) announced today that it has shipped The Sims 2 Pets for mobile phones. Players young and old can now create adorable canine companions and use their cell phones to love, train and play with them. The arrival of The Sims 2 Pets for mobile extends the reach of the popular The Sims franchise, which has sold more than 85 million units to date.

The Sims 2 Pets for mobile is an ideal product for the mobile consumer, said Travis Boatman, vice president of worldwide studios for EA Mobile. Simple controls and an easy, pick-up-and-play game design will satisfy both the experienced The Sims player just as much as the casual gamer picking up a mobile game for the first time.

In The Sims 2 Pets, players will adopt a puppy, teach it tricks and give it food and exercise and cleaning. A well-trained puppy will delight your Sim with surprising and amusing antics, and a happier Sim will benefit from increased earnings and improved status. A neglected puppy can shred papers, devour houseplants, soil the carpet, and make your Sims life miserable.

With The Sims 2 Pets, were delivering the awww factor players experience when you see a puppy and capturing the strong ties that exist between a pet and his owner, added Boatman.

The Sims 2 Pets is currently available on most wireless carriers in North America. For more information on carrier availability and pricing, please visit www.eamobile.com.

About The Sims

The Sims franchise celebrated its fifth anniversary in February. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly become a universal gaming and cultural phenomenon. The Sims PC based product and expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 22 different languages, The Sims has inspired seven top selling expansion packs. They include: The Sims Livin' Large, The Sims House Party, The Sims Hot Date, The Sims Vacation, The Sims Unleashed, The Sims Superstar, and The Sims Makin' Magic. The Sims 2 shipped in September 2004 with sales already topping 20M units worldwide, it was the best selling PC game of 2004. The Sims 2 University shipped in March 2005, The Sims 2 Nightlife shipped in September 2005, The Sims 2 Open for Business shipped in February 2006, The Sims 2 Pets shipped in October 2006 and The Sims 2 Seasons shipped in February 2007. Combined sales for the franchise are approximately 85M units life-to-date. For more information on The Sims 2, visit http://www.thesims2.com and for more information on The Sims franchise titles, visit http://www.thesims.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

Contacts

Sparkpr
Matt Marquess, 415-321-1874
matt@sparkpr.com
or
EA Mobile
Tammy Schachter, 650-628-7223
tschachter@ea.com

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Contacts

Sparkpr
Matt Marquess, 415-321-1874
matt@sparkpr.com
or
EA Mobile
Tammy Schachter, 650-628-7223
tschachter@ea.com