Macrovision Helps Online Video Providers Deliver More Content to Consumers

SANTA CLARA, Calif.--(BUSINESS WIRE)--Macrovision Corporation (NASDAQ:MVSN) today announced that it has signed agreements with online video providers, which will use Macrovision’s content protection technology to provide content owners and consumer electronic manufacturers more flexibility in how they deliver high quality content to consumers. Netflix, BitTorrent, Movielink and Instant Media will all employ Macrovision’s Analog Copy Protection (ACP) technology as part of their distribution of movies and videos on their websites.

“Macrovision’s technology makes it easier for us to collaborate with studios to protect and enhance digitized movies and shows that are made available to our customers for downloading from the Internet and viewing whenever they want it, whether or not they are connected online.”

With Macrovision’s technology, both content providers and online video distributors are able to gain the confidence they need to utilize the digital distribution channel for premium content, and consumers will gain the satisfaction of having more choices and another channel through which they can purchase their favorite movies.

According to an industry research report issued by Parks Associates in December 2006, Internet video revenue will exceed $7 billion by 2010, with services for renting and downloading TV shows and movies accounting for nearly 40 percent of that total revenue.¹ By partnering with Macrovision to protect the distribution of digital content, many next-generation distributors are already offering content owners a protected and consumer-friendly platform for providing consumers with more choices in what they consume and how or when they consume it.

“The key to making movies and television programs available online is first showing the content owners that you can distribute their content in a protected and consumer-friendly manner,” said Fred Amoroso, President and CEO of Macrovision. “Macrovision’s technology is a foundation for the growth of digital distribution in an open market. By making media content protection easier to integrate in the distribution channel, we’re enabling the distributors to execute innovative business models and respond to consumer demand for more access to their favorite content online.”

Netflix, the world’s largest online movie rental service, will use Macrovision’s technology to help expand the selection of films and TV shows that are available through Netflix’s recently announced immediate viewing movie streaming feature. The feature rolled out with about 1,000 titles at its launch, but with additional agreements with movie studios, Netflix will continue to expand the number of titles available to subscribers.

“Consumers are clamoring for release of more video content to be accessible in any way possible,” said Andy Leak, CEO of Instant Media. “Macrovision’s technology makes it easier for us to collaborate with studios to protect and enhance digitized movies and shows that are made available to our customers for downloading from the Internet and viewing whenever they want it, whether or not they are connected online.”

Macrovision’s ACP technology helps online video providers assure content providers, whether it be movie studios, television networks, or the home movie maker, that their content is protected and distributed to only those that have the rights to download or access it.

¹ Parks Associates (December 2006). Internet Video: Direct-to-Consumer Services.

About Macrovision

Macrovision provides distribution, commerce and consumption solutions for software, entertainment and information content to the home video, PC games, music, cable/satellite, consumer software, enterprise software and information publishing industries as well as middleware solutions to enable the development of connected devices. Macrovision holds approximately 250 issued or pending United States patents and more than 1,200 issued or pending international patents, and continues to increase its patent portfolio with new and innovative technologies in related fields. Macrovision is headquartered in Santa Clara, California, U.S.A. with other offices across the United States and around the world. More information about Macrovision can be found at www.macrovision.com.

©Macrovision 2007. Macrovision is a registered trademark of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.

This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the financial impact of the transaction described herein. A number of factors could cause Macrovision's actual results to differ from anticipated results expressed in such forward-looking statements. Such factors are addressed in Macrovision's Annual Report on Form 10-K for the period ended December 31, 2006, which is on file with the Securities and Exchange Commission (available at www.sec.gov). Macrovision assumes no obligation to update any forward-looking statements.