NAPLES, Fla.--()--Scripps Networks has selected Neighborhood America to enable the creation of a new online community for HGTV.com, the #1 online content destination in the Nielsen//NetRatings’ Home & Garden category and companion Web site to popular cable network HGTV. [1] Neighborhood America is the leading enterprise social network solutions provider for organizations seeking to engage and interact with the public.
“Scripps Networks is committed to providing our audiences unique ways to get information and ideas as well as to interact and share common interests”
HGTV.com’s new interactive online community initiative Rate My Room is designed to create community around the common interest of interior design. Rate My Room will provide individuals with the ability to interact with like-minded design enthusiasts and share ideas and design concepts through the publishing of images that showcase their homes.
“Scripps Networks is committed to providing our audiences unique ways to get information and ideas as well as to interact and share common interests,” said Jim Sexton, senior vice president, Scripps Networks Interactive. “We’re excited to launch Rate My Room, which uses cutting-edge technology to enable good old-fashioned conversations and connections, thus benefiting both the user and the brand.”
"Social networking has begun to make its presence felt in the enterprise market,” said Kim Kobza, CEO of Neighborhood America. “Yet, to be truly effective, traditional consumer-driven social networks must meet the needs of today’s organizations, including brand protection, structure, analysis and administrative oversight. Our relationship with Scripps Networks will provide a social network through which they can maintain their leadership in innovative programming. The resulting two-way interaction and communication will allow Scripps Networks to engage with their audience across multiple platforms in meaningful ways.”
[1] Nielsen//NetRatings December 2006
Scripps Networks Interactive
The dynamic Web sites created and supported by Scripps Networks Interactive attracted an average of more than 13.5 million unique visitors per month in 2006. The Scripps Networks Interactive Web sites – www.HGTV.com, www.FoodNetwork.com, www.DIYnetwork.com, www.FineLiving.com and www.GACTV.com - along with broadband channels including – www.HGTVPro.com, www.HGTVKitchenDesign.com, www.HGTVBathDesign.com and www.DIYnetwork.com/woodworking - are not only extensions of Scripps Networks leading lifestyle brands, providing users programming information and additional instructional content, but also exciting destinations for original content, engaging video and powerful interactive tools.
About Neighborhood America
Neighborhood America provides government, business and media with a simple solution to the universal problem of engaging and building social networks that can be controlled, managed and easily scaled. Neighborhood America uniquely delivers results-driven ‘Software as a Service’ solutions that enable organizations to capture, moderate, analyze and fully leverage user-generated content collected through all devices. Customers such as ABC, CBS, the Department of Defense and The Weather Channel have turned to Neighborhood America to achieve audience interaction goals, building communities that support brands and create value. For more information, visit www.neighborhoodamerica.com.
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