Positive Coaching Alliance Announces Teaming With Deloitte

STANFORD, Calif.--(BUSINESS WIRE)--Positive Coaching Alliance (PCA) will team with Deloitte & Touche USA LLP to present the sixth annual Positive Coaching Alliance National Youth Sports Awards dinner at Stanford University on Saturday, February 24.

“Coaching athletes to Honor the Game contributes to a growing sense of responsibility and maturing moral reasoning that prepares athletes to become contributing citizens of the larger community.”

Phil Jackson, head coach of the Los Angeles Lakers and PCA’s National Spokesperson, will be the keynote speaker at the awards. PCA’s Ronald L. Jensen Award for Lifetime Achievement will be presented to St. John’s University’s (Minnesota) head football coach John Gagliardi, college football's all-time winningest coach. Olympic gold medal gymnast Bart Conner will be the event’s emcee. In addition, youth coaches and organizations from around the United States will be honored for demonstrating excellence.

“Deloitte’s teaming with PCA reinforces our belief in the importance of ethics and character in sports,” said Jim Thompson, PCA’s founder and executive director. “Coaching athletes to Honor the Game contributes to a growing sense of responsibility and maturing moral reasoning that prepares athletes to become contributing citizens of the larger community.”

Joining Phil Jackson and other athletic, academic and business leaders on PCA’s National Advisory Board is Mark Edmunds, vice-chairman and regional managing partner of Deloitte & Touche USA LLP.

“Youth sports are the perfect place to teach character,” said Edmunds. “The values and goals of Positive Coaching Alliance are shared by the thousands of professionals here at Deloitte and we are pleased to support this great organization.”

The PCA National Youth Sports Awards honor youth sports coaches who best exemplify the Double-Goal Coach^TM, whose first goal is winning, and whose second, more important goal is teaching life lessons through sports. Also honored are youth sports organizations that create a culture in which Honoring the Game is a paramount value.

More than 300 people are expected to attend the event. Last year’s event was a sell out and tickets are currently available for purchase at www.positivecoach.org.

About Positive Coaching Alliance

Positive Coaching Alliance (PCA) is a Stanford University-based non-profit dedicated to transforming youth sports so sports can transform youth. Since 1998, PCA has conducted thousands of workshops nationwide for youth sports leaders, parents, coaches and athletes in an effort to ensure a youth sports culture that delivers a positive, character-building experience. Espousing Double-Goal Coach techniques – where the first goal is winning and the second, more important goal is teaching life lessons through sports – PCA has garnered support from National Advisory Board members Phil Jackson, Larry Brown, Doc Rivers, Dean Smith, Herm Edwards, Bill Walsh, Barry Zito, Alexi Lalas, Joy Fawcett, Bart Conner, Nadia Comaneci and other noted athletes, coaches, and academic and business leaders.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms, and their respective subsidiaries and affiliates. Deloitte Touche Tohmatsu is an organization of member firms around the world devoted to excellence in providing professional services and advice, focused on client service through a global strategy executed locally in nearly 140 countries. With access to the deep intellectual capital of approximately 135,000 people worldwide, Deloitte delivers services in four professional areas — audit, tax, consulting and financial advisory services — and serves more than 80 percent of the world’s largest companies, as well as large national enterprises, public institutions, locally important clients, and successful, fast-growing global growth companies. Services are not provided by the Deloitte Touche Tohmatsu Verein, and, for regulatory and other reasons, certain member firms do not provide services in all four professional areas.

As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other’s acts or omissions. Each of the member firms is a separate and independent legal entity operating under the names “Deloitte,” “Deloitte & Touche,” “Deloitte Touche Tohmatsu,” or other related names.