Information Industry Analysts from Outsell, Inc. Identify 20 Companies Destined to Shake up the Landscape in 2007

YouTube, Facebook, Snap.com, Digg and Simply Hired are Among 20 to Watch

BURLINGAME, Calif.--(BUSINESS WIRE)--Outsell

“This demonstrates where valid, new challengers to traditional media will emerge.”

WHAT:

YouTube, Facebook, Snap.com, Simply Hired and Digg are among 20 companies that will shake up the information and publishing industries in 2007, according to a new report from EPS, an Outsell, Inc. company.

The second annual “20 to Watch” report shows who is presenting competition and threats to traditional publishing companies’ leadership, and how the landscape of information delivery continues to be rocked. Analysts from Outsell owned-EPS Ltd provide company information on each of these 20 organizations—including their 2006 activities, 2007 plans, and industry impact.

“Far more of the selected companies this year come from the search and technology categories,” said Kate Worlock, research director, EPS. “This demonstrates where valid, new challengers to traditional media will emerge.”

This year’s 20 fall into six categories:

• Search and data mining—Endeca, Eurekster, GlobalSpec, Snap.com and ZoomInfo.
• Social networking and communities—Facebook, Last.fm and YouTube.
• Bookmarking and tagging—Digg.
• Business models—edgeio, Simply Hired and Zillow.com.
• Virtual worlds—Second Life.

• Technologies—Dapper, Fronter, ITtoolbox, Mozilla Firefox, RuleBurst, Salesforce and Zimbra.

FOR MORE INFORMATION:

EPS and Outsell information industry analysts are available to discuss the report and individual companies. Journalists should contact Dawn Ringel, Warner Communications, 781-449-8456 or [e-mail].

Companies that would like to purchase this search report should contact Outsell at 650-342-6060 or [e-mail].

ABOUT OUTSELL, INC.:

Outsell is the only market research and advisory company that focuses on the entire information industry, worldwide. Our analysts and consultants work with publishers and information providers to track and respond to competitors and disruptive new entrants, changing market demands of advertisers, users, and buyers, and new technology's impact. We also work with information management executives to benchmark spending and demonstrate best practices. Outsell invests significantly in original research each year, providing relevant, actionable, and fact-based recommendations. With Outsell, information industry clients optimize their business strategies, plans, and performance. Outsell’s headquarters are in Burlingame, CA, US and Outsell company EPS is based in London, UK. Visit us at www.outsellinc.com.