Rosenbloom Entertainment and Avondale Entertainment Group Set Deal to Produce Series of Family Films Based on Phyllis Reynolds Naylor Best-Selling Alice Novels

First Production, The Alice Movie, Starring Alyson Stoner, Luke Perry, Penny Marshall, Lucas Grabeel and Ann Dowd, is Currently Filming on St. Louis Locations with Sandy Tung Directing

BEVERLY HILLS, Calif.--()--Rosenbloom Entertainment and Avondale Entertainment Group have set deal to jointly produce a series of family films based on Newbery award-winning author Phyllis Reynolds Naylors 23 best-selling Alice novels, it was announced by Rosenbloom Entertainment owner and films producer Dale (Chip) Rosenbloom and Avondale owner James M. Gould, who will serve as executive producer on the picture. Production credits for The Alice Movie include producers Carl Borack, Sandy Tung, Declan O'Brien, executive producer Mark Hauser, co-producer Jean Russo Gould, and marketing and production executive Seth Willenson.

The first production, The Alice Movie, stars Alyson Stoner (Cheaper by the Dozen, Zack and Cody), Lucas Grabeel (High School Musical), Luke Perry (Beverly Hills 90210), Penny Marshall (Laverne and Shirley), Ann Dowd (Law and Order, House) is currently filming on St. Louis locations, and is based on a screenplay by Meghan Heritage and Sandy Tung, the films director (Saving Shiloh, Shiloh 2).

The Alice Movie is a coming of age story which centers around 11-year-old Alice McKinley (Stoner) and her teenage brother Lester (Lucas Grabeel), who move to Washington, D.C., with their dad, Ben (Luke Perry), who becomes the owner of a popular record store. Alice has trouble adjusting to her new school and, in particular, her new teacher, Mrs. Plotkin (Penny Marshall), while Lester makes friends instantly, and forms a rock band. Through a series of comedic setbacks, Alice learns to deal with adversity when she joins the school play, directed by teacher, Ms. Cole (Ashley Drane).

Writer-director-producer Dale (Chip) Rosenbloom, president of Rosenbloom Entertainment and its Utopia Films, is one of Hollywoods most versatile and talented young filmmakers. He made an auspicious motion picture directorial debut with Shiloh, which he also wrote and produced, and which won the 1997 Genesis Award for Best Feature Film, top honors at the Chicago International Childrens Film Festival, and major praise from many of Americas leading critics. The original Shiloh has been followed by two successful sequels, Shiloh 2 and Saving Shiloh.

James M. Gould is the Managing Partner of Avondale Entertainment Group with partner and co-executive producer Mark Hauser. Mr. Gould is also the Managing General Partner of The Walnut Group which consists of several diversified investment capital entities, that have included Build-A-Bear Workshop retail chain and other consumer-based companies. The Walnut Partners have been producers and investors in numerous award-winning Broadway plays, including Jersey Boys and Hairspray.

Contacts

Hanson and Schwam PR
Gene Schwam, 310-248-4475
geneschwam@hspr.net
Tonya Askins, 310-248-4478
Geneasst@hspr.net

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Contacts

Hanson and Schwam PR
Gene Schwam, 310-248-4475
geneschwam@hspr.net
Tonya Askins, 310-248-4478
Geneasst@hspr.net