FRAMINGHAM, Mass.--(BUSINESS WIRE)--Netezza, the global data warehouse appliance market leader, today announced that Intelligent Integration Systems, Inc. (IISi), a Boston-based designer and developer of data center solutions that manage, analyze and clean large volumes of data, integrated a Netezza Performance Server data warehouse appliance into a national voter file system that was designed for the Democratic National Committee (DNC), and successfully implemented during the recent mid-term elections.
The overall DNC system, designed by IISi Co-founder Richard Zimmerman, integrates information for approximately 200 million voters from state parties across the country, and returns that data in an enhanced form to better target prospective voters. The DNC system is part of a line of IISi/Netezza TargetIntegrator™ offerings that enables applications in Internet clickstream and television content analysis, consumer affinities, political intelligence and genomics. The system also includes data quality tools from FirstLogic, Inc.; extract, transform and load tools from Sunopsis SA; and modeling tools from SPSS Inc.
“We chose the Netezza system as the analytic engine for our solution because of its amazing performance and ease of integration,” said Zimmerman. “Using our solution, the DNC now has the most sophisticated back-end data warehouse in American politics for a fraction of the cost of alternative methods. We believe that we’ve only started to scratch the surface of what can be accomplished with these solutions.”
"We had some significant problems in 2004 that required us to start rebuilding technologically from ground zero," said Ben Self, director of IT for the DNC. “The Netezza appliance allows us to process 200 million files -- one for each voter -- and 900 fields for each file, 20 times faster than in the past.”
Using the Netezza data warehouse appliance, the DNC was able to deliver a dramatic improvement in data quality and better assist persuasion and get-out-the-vote efforts that supported high voter turnout across the country.
“Our growing customer list spans a diverse range of industries, including retail, telecommunications, financial services and the federal government, but they all have one thing in common— the need to conduct deep, fast analysis on large and growing volumes of data,” said Jit Saxena, CEO and co-founder, Netezza Corp. “The performance and scalability of our system enables organizations like the DNC to quickly analyze information and perform very advanced analyses that produce targeted results.”
The Netezza Performance Server system is the market-leading data warehouse appliance built specifically to analyze terabytes of detailed data 10 to 100 times faster than existing data warehouse options, at half the cost. The NPS system stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing the NPS system to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling dramatic increases in productivity across the organization. Customers who have recognized the benefits of Netezza’s approach include Ahold, Amazon.com, Cingular Wireless, CNET Networks, Debenhams, Epsilon, Orange UK, Premier, Inc., Ryder System, Inc., Shoppers Drug Mart Corporation, The Carphone Warehouse and The TJX Companies.
About Netezza Corporation
Netezza, the global data warehouse appliance market leader, enables enterprises to make all of their data actionable – quickly, simply and affordably. The Netezza Performance Server family of products delivers breakthrough performance, unmatched ease of deployment and operation, and innovative flexibility and scalability at a fraction of the cost of traditional data warehouse solutions. By architecturally integrating database, server and storage within a single appliance, the NPS system delivers 10 to 100 times the performance at half the cost of existing systems. Based in Framingham, Mass., Netezza has offices in Washington, DC, the United Kingdom and Asia Pacific. The Company is backed by leading venture capital firms, including Matrix Partners, Charles River Ventures, Battery Ventures, Orange, Sequoia Capital and Meritech Capital Partners. For more information about Netezza, please visit www.netezza.com.
About Intelligent Integration Systems, Inc.
Intelligent Integration Systems, Inc. is a Boston-based company that designs, builds and delivers full-system solutions involving very large data analysis and cleansing problems. Founded by Richard Zimmerman, Marshall Peterson and Paul Davis, the Company offers specific applications suites related to Internet click-stream and television content, consumer affinities, political intelligence and genomics. Davis and Zimmerman previously worked together at Predictive Networks (now part of Comcast). Davis co-founded the company and Zimmerman served as founding CTO and VP of Engineering. Davis and Zimmerman had previously served as principals at Vanguard Automation, which during their tenure was the world’s leading supplier of semiconductor BGA packaging solutions. Marshall Peterson is internationally recognized as one of the world’s leaders in supercomputing and large-scale data management and analysis. He is featured in the cover story of the October 2006 edition of Bio-IT World for his work in designing a “data center for the ages” for Howard Hughes Medical Institute. Peterson conceived, designed and built the innovative supercomputer that enabled Celera Genomics to win the race to map the Human Genome in the datacenter rather than the lab. He also designed the first genomic application using a Netezza appliance for the J. Craig Venter Institute in Rockville, MD. For more information, please go to www.intelligent-isi.com