Consumers are often bewildered by the information appearing on their account statements.
“The account statement is an excellent way for banks to promote targeted product offerings”
"I would rather read the back of a cereal box than my utterly confusing account statements," said Chris Stone, president and CEO of StreamServe. "With our solution, financial services customers will no longer receive statements that fail to address their needs. Regardless of the channel - whether by traditonal mail, email, the Internet or cell phone - customer communications can now be carefully managed, branded and personalized by the financial institution, which will speed purchase of new products and services as well as improve customer satisfaction and loyalty."
In a recent study conducted by the University of Frankfurt, StreamServe and Bonpago entitled, "The Ideal Account Statement Study: The Potential Value for The Customer, The Investor, and The Bank" (www.streamserve.com/study), 32 percent of German banking customers said they would buy additional products if the marketing messages and product offers in their account statements were relevant and fit their needs.
"The account statement is an excellent way for banks to promote targeted product offerings," said Donovan Pfaff, who co-authored the study, and is a partner in Bonpago, an ecommerce consulting firm. "Yet many banks simply fail to take advantage of this opportunity."
StreamServe Financial empowers banks, insurance companies and brokerage firms to convert internal information systems into dynamic, interactive and customized communication channels by facilitating the creation and presentment of documents and customer statements in any format through any channel, providing the following benefits:
-- Puts full power of personalization in the hands of marketing professionals - Enables personalization and customization by the marketing organization without the involvement of IT, providing on-the-fly fine-tuning capabilities and highly targeted communications
-- Reinforces the brand across the board - Transforms the account statement into a communications channel that reinforces the company's brand and message while improving customer satisfaction
-- Simplifies customer communications - Eliminates the need for separate programming of each unique delivery format, reducing complexity by assembling data feeds from all relevant systems and applications into one unified environment.
About StreamServe Inc.
StreamServe Enterprise Document Presentment (EDP) software enables the world's leading companies to communicate effectively with their customers, partners and suppliers through the automated creation and presentment of documents in any format and channel. StreamServe's EDP solutions enable more than 4,400 customers in 130 countries to present a full range of interactive, electronic and print-based documents generated by enterprise applications. Customers include leading global companies such as Bayer, BMW, CLP Power Hong Kong, Circuit City and DaimlerChrysler Bank.
StreamServe(R), the StreamServe logo, StreamServe Financial, StreamServe EDP, and "How Does Your Company Present Itself?" are all trademarks of StreamServe Inc. Some software products marketed by StreamServe Inc. and its distributors contain proprietary software components of other software vendors. Other marks are trademarks or registered trademarks of their respective holders. (C)StreamServe Inc. 2006
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