The study, called Laundry Time, will determine how effective an "intelligent" laundry solution is at simplifying and saving time on laundry tasks while also uncovering consumer attitudes about remote access and control of laundry appliances. An open collaboration involving some of the nation's top technology and consumer products companies, the study includes products, services and intelligence from Whirlpool Corporation, Hewlett Packard, Microsoft, Panasonic and Procter & Gamble.
“Generally, most people tend to 'batch' their laundry -- washing and drying at the same time -- and they stay home during the hours it takes to manage the laundry process”
To be conducted in Atlanta homes between today and early September, Laundry Time is built around a connected laundry solution that links a washer and dryer to a home network and sends text messages about the laundry's progress to a computer, TV and/or cell phone. This revolutionary technology enables consumers to manage the laundry process from remote locations such as a grocery store or soccer game, freeing them up to go about their day rather than forcing them to stay home to manage the process.
"Generally, most people tend to 'batch' their laundry -- washing and drying at the same time -- and they stay home during the hours it takes to manage the laundry process," said Carol Priefert, Senior Product Development Manager, Whirlpool Corporation. "Whirlpool research shows that the average consumer 'batches' about six and a half loads one day per week, while heavy users may 'batch' as many as 15 loads. Laundry Time will test ways to make it easier for people to manage the process remotely or while doing other things around the home."
Here are a few examples of how Laundry Time will work:
-- You decide to do your laundry while the family is watching TV. After you start the washer (the system will allow you to implement the process remotely), you relax in front of the TV. Thirty minutes later, an alert pops up on your TV screen saying, "Wash Complete," so you put the load in the dryer and put another load in the washer. You get a similar alert on your TV when the dryer is done, so you never forget about your laundry and can fold your clothes before they get wrinkled.
-- You settle down to do some Web surfing after a busy day. When you start up your browser, you get an Instant Message alert telling you that the dryer did not start its cycle. You realize that you forgot to press the start button. Laundry Time asks you in the IM whether you would like to start the cycle. With your mouse, you select "yes," which starts the dryer, and you continue Web surfing without interruption.
-- While running errands, you get an alert on your cell phone that the dryer is done. You don't want your clothes to sit in the dryer and wrinkle so you use a key on your cell phone to tell the dryer to "fluff" the load for an additional 15 minutes, the time it will take you to finish your errands and return home.
Laundry Time was tested in concept form in May 2004 when the Alliance launched a comprehensive research study to assess the appeal of notification about various types of events in and around the home. Alliance members have long expressed an interest in understanding consumers' reactions to event-driven notifications as a way of learning whether or not a notification platform of some kind would be a viable connected home solution. The research suggested that remote event notification has the potential to appeal to a broad base of consumers. Top-of-mind reactions to the concept consisted mainly of positive comments around convenience, improved safety and/or security, improved appliance control and time savings.
"Working in collaboration with Whirlpool and the other project participants, we are excited to see the results of the Laundry Time pilot," said Jonathan Cluts, Director of the Consumer and Prototyping team at Microsoft Corporation. "This project gives us an opportunity to see how connected technology solutions can help simplify people's lives so they can spend more time with their family and friends."
Following are the contributions each participating company is making to the Laundry Time pilot:
-- Whirlpool Corporation, the world's leading marketer and manufacturer of major home appliances, is providing front-loading, regular capacity washers and dryers and technical support.
-- Hewlett-Packard, the leading global provider of products, technologies, solutions and services to consumers and businesses, is providing Digital Entertainment Centers and customer support services.
-- Microsoft, the worldwide leader in software, services and technology that help people and businesses realize their full potential, developed the Laundry Time software and is furnishing the pilot team with Windows XP Media Center Edition 2005, general technical support and coordinating cell phone service.
-- Panasonic, a leading technology and manufacturing company committed to providing innovative products and services to enrich lifestyles, provided development around the transceivers, televisions and consumer insight research.
-- Procter & Gamble, a consumer products company with one of the strongest portfolios of trusted, quality, leadership brands, provided consumer insights, focus groups facilities, consumer screening and development lab facilities.
Laundry Time is the latest project in Internet Home Alliance's Pilot Program, which brings companies from various industries together to test how their products and services will work collectively in connected home solutions. The results of Laundry Time, which will be available to Alliance members in the fall of 2006 and the public in early 2007, will help the participating companies and other Alliance members develop and launch new connected home products and services.
About the Internet Home Alliance
Internet Home Alliance is a cross-industry network of leading companies engaged in collaborative research to advance the connected home space. The Alliance's research projects enable participating companies to gain important insights into the connected home space and leverage those insights into viable new business opportunities. Internet Home Alliance is part of the Continental Automated Buildings Association (CABA), a not-for-profit industry association that promotes advanced technologies for the automation of homes and buildings. For more information about the Alliance, please visit www.caba.org/iha.
About Insperience(R) Studio
Insperience(R) Studio by Whirlpool Corporation is a 12,000 sq. ft. facility in Atlanta offering hands-on interaction with working appliances and ideas for enriching the home experience. This flagship location serves as a destination for consumers to decide what appliances and home designs best suit their needs and allows them to test drive appliances in a no-pressure environment. In addition to touring the kitchen and laundry displays, the Insperience(R) Studio offers chef demonstrations, cooking classes, Fabric Care events and product training. For more information visit www.testdriveappliances.com.
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