"For today's time-starved consumers, frozen foods represent a fast and convenient meal choice; however, there are very few options on the market that provide good nutrition and lasting nourishment," says Jeff Johnson, Kashi brand manager and nutritionist. "Our All-Natural Entrees(TM) combine wholesome ingredients and a complete balance of fiber, protein and healthy fats to leave you feeling full and fulfilled."
“The goal was to create delicious and satisfying meals that have the taste, textures and superior nutrition that Kashi consumers enjoy and expect.”
Kashi All-Natural Entrees are naturally flavorful and combine visible textures like large-cut, crisp vegetables, hearty whole grains and generous portions of protein including lean chicken, succulent shrimp and black beans. Consistent with Kashi's existing product offering, the new frozen entrees are all natural and minimally processed to provide a healthy, nutrient-packed, satisfying food experience.
Kashi is launching six 10-oz. entrees in poultry, seafood and vegetarian varieties, including mouth-watering recipes such as Lemon Rosemary Chicken, Chicken Pasta Pomodoro, Black Bean Mango, Sweet & Sour Chicken, Southwest Style Chicken and Lime Cilantro Shrimp. Chicken Pasta Pomodoro features seven whole grain penne pasta while the rest of entrees include Kashi's original pilaf, a unique blend of seven whole grains plus sesame, which was the company's first retail product.
"The pilaf is the cornerstone of Kashi's origins," Johnson notes. "By marrying this product with the frozen entree line, we have struck a balance between honoring our heritage and extending the Kashi brand into a new category."
Each of the frozen entrees includes only the purest ingredients, such as seasonal vegetables and all-natural, lean chicken, with no additives, preservatives or anything artificial. In addition, Kashi frozen entrees offer a tantalizing experience for people who love food, with bright, appealing colors, unique flavors and intriguing textures.
"We take great care to prepare our entrees using pure methods like marinating and grilling. These preparation techniques retain nutrients while releasing the flavors nature provides. Freezing just locks in the nutritional and flavor goodness," says Johnson.
Kashi's frozen entrees contains 240-380 calories and offers five to seven grams of fiber and eight to 19 grams of protein. In addition, many of the entrees feature additional nutrients, including Vitamin C, Vitamin A and calcium.
"Our entrees were created with the same nutritional mission as our other foods," says Johnson. "The goal was to create delicious and satisfying meals that have the taste, textures and superior nutrition that Kashi consumers enjoy and expect."
The new line will be available at retailers nationwide in July 2006.
About Kashi Company
Founded in 1984, Kashi is a company on a mission to redefine how people eat to achieve their best lives. As a pioneering health food brand, Kashi is dedicated to providing great tasting, healthy and innovative foods that enable people to achieve optimal health and wellness. Its products are natural, minimally processed, and free of highly refined sugars, artificial additives and preservatives. Kashi brands include: GOLEAN(R) cereals, bars, shakes and waffles; Kashi(R) Heart to Heart(R) cereal, instant oatmeal and waffles; Kashi(R) 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi(R) Good Friends(TM) and Kashi(R) Good Friends Cinna-Raisin Crunch(TM) cereals; Kashi(R) Mighty Bites(TM) cereal; Kashi(R) Organic Promise(TM) cereals; Kashi(R) TLC(TM) Crackers, Crunchy Granola Bars, Chewy Granola Bars and Cookies; and Kashi(R) Pilaf. For more information visit www.kashi.com.
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