Demandware's unique Software-as-a-Service model frees retailers from the need to purchase expensive hardware and software and automatically provides them with the latest ecommerce technology and best practices as they are made available. Until recently, Demandware hosted European customers, including electronics giant Promarkt Online, from its US datacenter. Because European data privacy standards require hosting of eCommerce sites in-country, T-Systems will host Demandware's on-demand ecommerce platform in its European data centers. In addition, T-Systems will augment its substantial existing Demandware implementation and service capabilities through the hire and training of additional staff.
“There's a strong demand for the ability to manage multiple sites with different languages, pricing, currencies and more on a single ecommerce platform”
According to a Forrester Research report, "Technology for Taking eCommerce Sales Abroad," US retailers should leverage their existing ecommerce technology across borders and outsource areas that don't provide differentiation, such as the management of currency conversion, to ensure global consistency and control and provide differentiation against entrenched local sellers.
"There's a strong demand for the ability to manage multiple sites with different languages, pricing, currencies and more on a single ecommerce platform," said Demandware CEO Stephan Schambach. "Due to technical or local staff limitations, US-based retailers who wish to have an ecommerce presence throughout Europe and European companies who wish to have a US ecommerce presence have had difficulty achieving this; one provider could not meet all of their ecommerce needs. Demandware's on-demand ecommerce model enables these international companies to host all of their sites on a single platform, and our partnership with T-Systems provides international companies with 'one-stop shopping' for all their platform, hosting, development, implementation and ongoing ecommerce requirements throughout the US and Europe."
Joint customers include Promarkt Online and, most recently, Geobra Brandstatter GmbH & Co. KG, maker of PLAYMOBIL, Germany's largest toy manufacturer. PLAYMOBIL distributes its toys in more than 60 countries and has subsidiaries in the United States, France, Great Britain, Belgium, the Netherlands, Luxembourg, Italy, Greece, Spain, Canada and the Czech Republic. To provide PLAYMOBIL with a globally consistent brand while accommodating each county's specific requirements, T-Systems will develop and deploy ecommerce sites in ten different countries, many with multiple language, pricing and currency requirements, on a single Demandware platform.
"We're convinced of the benefits of Demandware's on-demand ecommerce solution, and believe that the combination of Demandware's ecommerce platform and T-Systems' Multimedia Systems capabilities will further enable international retailers to focus on their core business, optimize processes, build online revenue streams and reduce costs--in other words, become more profitable," said Dr. Klaus Radermacher, CEO of T-Systems Multimedia Solutions.
About Demandware, Inc.
Demandware provides an enterprise-class ecommerce platform, delivered as a service, which offers online retailers the merchandising control, flexibility, functionality and interoperability of a full ecommerce application suite with a pricing model aligned with results. With Demandware, merchants can deliver custom ecommerce solutions without buying software or operating expensive datacenters. Demandware was founded by a team with proven expertise from leading ecommerce software and infrastructure companies including ATG, Macromedia, Intershop and NaviSite. The company has strong backing from North Bridge Venture Partners and General Catalyst Partners. For more information about Demandware, visit http://www.demandware.com.
About T-Systems Multimedia Solutions
T-Systems Multimedia Solutions is part of T-Systems and develops eBusiness solutions for both global corporations and small and medium-sized businesses. Multimedia Solutions provides services such as development and operation of portals for the telecommunications, services & finance, public & healthcare and manufacturing industries. The company also provides cross-industry solutions for online marketing, eProcurement, eCommerce, eServices, eLearning, etc. In 2006, the company won the New Media Service Rankings for the fourth time in a row.
You can find more information about the company and its services at http://www.t-systems-mms.com.
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