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http://www.marklogic.com
April 04, 2006 08:01 AM Eastern Time 

O'Reilly Media Rewrites the Rules for Textbook Publishing With Mark Logic; Premiere Information Source Deploys MarkLogic Server to Launch Next-Generation Custom Publishing Solution ''SafariU''

SAN MATEO, Calif.--(BUSINESS WIRE)--April 4, 2006--Mark Logic(R) Corporation, provider of the industry's leading XML content server, today announced that O'Reilly Media, Inc. has implemented MarkLogic Server in the newest version of SafariU, their Web-based custom publishing platform. SafariU empowers educators to create and publish customized computer science and information technology textbooks and course materials. SafariU expands O'Reilly Media's presence in the textbook publishing market by delivering precisely targeted and low-priced teaching materials to faculty and students who are increasingly demanding more choices and value in learning resources.

Now available at www.safariu.com, SafariU utilizes the high-performance and flexibility of MarkLogic Server to provide an unrivaled Web-based information resource. Using SafariU, educators can create a custom textbook in real-time, drawing from a rich library of top technology books from publishers including O'Reilly, Prentice Hall PTR, and Addison Wesley. With MarkLogic Server powering SafariU, the service delivers an integrated 'one-stop shopping' solution that offers extensive querying and content delivery capabilities available within a single user interface.

“Textbook publishing is primed for innovation. With the emergence of XML and XQuery as key technology-enablers, we realized that the paradigm shift from paper to pixels opens up an entire new realm of possibilities for how O'Reilly delivers textbooks and course materials”

"Textbook publishing is primed for innovation. With the emergence of XML and XQuery as key technology-enablers, we realized that the paradigm shift from paper to pixels opens up an entire new realm of possibilities for how O'Reilly delivers textbooks and course materials," said C.J. Rayhill, CIO and general manager, education division of O'Reilly Media, Inc. "As providing the robust XML content server that powers SafariU, MarkLogic Server will help us turn the textbook publishing industry on its head. After exhaustive testing on open-source technologies with unsatisfactory results, we chose MarkLogic Server to build our latest version of SafariU because of its standards-driven architecture, ability to scale to massive content sets, and cutting-edge querying functionality. It's nice when you can justify a product for a project, but it's even better when you get an entire infrastructure."

MarkLogic Server helps providers of information products by enabling them to integrate content from different sources, repurpose content for multiple uses, deliver content through multiple channels, and more effectively mine content to find previously undiscovered information. With the industry's most powerful implementation of the W3C-standard XQuery language, MarkLogic Server enables customers to build powerful applications that convert, query, manipulate, and render content. Designed for enterprise-class high performance and scalability, MarkLogic Server can deliver millisecond response times against multi-terabyte contentbases. Publishers such as O'Reilly Media are turning to MarkLogic Server to help implement new competitive strategies on a single infrastructure and dramatically reduce time to market and costs for new product offerings.

O'Reilly Media is also using MarkLogic Server to incorporate key tenets of what O'Reilly has dubbed "Web 2.0" in SafariU. With functionality provided by MarkLogic Server, SafariU offers peer review and content-sharing features that encourage contribution and participation in the SafariU user community.

"The enabling of collaborative learning communities through XML-based standards and new-generation Web technologies are changing the fundamental rules of the game for the publishing industry," said Frank Gilbane, chief executive officer, editor, and publisher for The Gilbane Report. "SafariU, based on MarkLogic Server as its technology platform, is an enlightening success story. SafariU will engage O'Reilly Media's customers in whole new ways. O'Reilly continues to be one of the most innovative and successful technical publishers in the industry."

For a comprehensive overview on how O'Reilly Media created its custom publishing solution with MarkLogic Server and realized the collaborative vision of Web 2.0, a new case study from The Gilbane Report and archived webinar entitled "The Reality of Web 2.0: O'Reilly Media's SafariU Leads by Example" are currently available at www.marklogic.com.

About O'Reilly Media, Inc.

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazine, and conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism. For more information, please visit www.oreilly.com.

About Mark Logic Corporation

Mark Logic Corporation is the provider of the industry's leading XML content server. Mark Logic works with providers of information products to accelerate new product creation, deliver products through multiple channels, integrate content from different sources, repurpose content into multiple products, build custom publishing systems, and mine content to find previously undiscovered information. MarkLogic Server does this by enabling companies to convert, query, manipulate, and render XML content using the W3C-standard XQuery language. Designed for high performance and scalability, MarkLogic Server can deliver millisecond response times against multi-terabyte contentbases. Mark Logic is privately held and backed by Sequoia Capital and Lehman Brothers. For more information, please visit www.marklogic.com.

(C) 2006 Mark Logic Corporation. Mark Logic is a registered trademark and MarkLogic Server is a trademark of Mark Logic Corporation. All rights reserved. All other trademarks mentioned herein are the property of their respective owners.

Contacts

A&R Partners
Jason A. Tidwell, 650-762-2819
jtidwell@arpartners.com
http://www.marklogic.com

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