-- Users can point mobile phones towards virtually any business location, billboard or geographical area to access information
“This gives us a significant lead over global competitors.”
-- Mobile phones now function as a mouse to "Click on the Real World(R)"
GeoVector Corporation (http://www.geovector.com) and Japan's Mapion, owned by CyberMap Japan, (http://www.mapion.co.jp) today announced the immediate availability of Mapion Local Search for mobile phones in Japan.
Similar to using a mouse to click on a computer screen to access information, users can now "Click on the Real World(R)" using their mobile phone. With Mapion Local Search, users can walk down virtually any street in Japan and point at over 700,000 buildings, retailers, restaurants, banks, or historical sites to instantly retrieve information on what they are looking at, or find what they are looking for just by pointing their phone. Mapion was the original developer of Yahoo maps and provides content for AOL Japan maps and Excite Japan maps.
"Soon, users will point their mobile phones at restaurants to get reviews, point at billboards to shop at the advertiser's website, point at a movie poster to buy tickets, or play a game by pointing at their friends," said John Ellenby, president of GeoVector. "With the real world as your desktop, the potential is enormous."
Mapion Local Search combines Mapion's Point of Interest information on locations throughout Japan with GeoVector's pointing-based technology and spatial search engine technology.
"Incorporating GeoVector's technology allows us to give users an experience available nowhere else in the world," said Takehiko Murata, President of CyberMap Japan. "This gives us a significant lead over global competitors."
The service, initially launched over the KDDI network and available for users to download on W21S phones (CDMA with aided GPS and an integrated compass), will be available to a variety of additional models this winter.
To see a demonstration of this unique new technology, please visit http://www.GeoVector.com.
About GeoVector Corporation
Based in San Francisco, CA, GeoVector develops solutions for location-based services and tools for wireless communications manufacturers, wireless service providers, and mobile content developers. Supported by significant intellectual property, GeoVector's search engine technologies provide the foundation for new community, gaming, advertising and other location sensitive applications. GeoVector allows mobile web services to be attached to any object, launched just by pointing at them, including "Point to Call(R)" one click mobile calling, and "Point to Buy(R)" M-commerce transactions.
About Mapion
Headquartered in Tokyo, Mapion is Japan's number one mapping search service, with over 700,000 page views per day. Serving over 200 enterprise customers such as Starbucks, ANA, Ford, NEC, and Panasonic, Mapion is also Japan's number one mapping ASP service. Mapion's service is nation-wide in Japan and is ubiquitous across PCs, PDAs and all of Japan's mobile operators. Mapion's shareholders include Toppan, NTT East, Dentsu, Yahoo Japan, and Sharp.
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