Sennari Entertainment Licenses Star Trek(R) for PrizePlay(TM) Mobile Game Series

LONDON & LOS ANGELES--(BUSINESS WIRE)--Nov. 3, 2005--Sennari Entertainment, a developer and publisher of mobile entertainment and loyalty applications, today announced it has signed a deal with Nickelodeon & Viacom Consumer Products to create PrizePlay(TM) skill with prize based games based upon the Star Trek franchise. Games will be made in both mobile and web versions.

"Making the Star Trek franchise a marquee part of Sennari's PrizePlay(TM) offering will be a great way to reward millions of loyal Star Trek fans," said Sandi Isaacs, VP of Interactive at Nickelodeon & Viacom Consumer Products. "We are very impressed with the ease of use and prizing model of PrizePlay(TM)."

“Star Trek is one of the most widely recognized franchises in the history of science fiction entertainment”

The PrizePlay(TM) Gaming service features the first catalog of mobile games with the opportunity to win a prize in every game. PrizePlay(TM) games all use a pay per play model, and encourage repeat play and viral game distribution while offering a complete and turnkey "games for prizes" solution.

All games support pay-for-play with virtual arcade style tokens. Players collect points, called Bling, for winning a game. Bling can be redeemed for prizes using the PrizePlay Rewards Service(TM) directly from the mobile phone or via the web.

"Star Trek is one of the most widely recognized franchises in the history of science fiction entertainment," said CEO of Sennari, Bill Barhydt. "Bringing our PrizePlay(TM) model to Star Trek fans who have a natural affinity for cool technology like mobile phones should make an easy decision for carriers who want to offer customers the very best in games and entertainment."

The Star Trek PrizePlay(TM) games, which include trivia games with a Star Trek theme, will launch in the first quarter of 2006 in Europe and the Americas.

About Sennari Entertainment:

Sennari is the industry's first mobile loyalty and CRM platform that provides mobile carriers, and content companies with solutions for reducing churn and creating new revenue streams. Sennari's services enable all forms of consumer relationships within mobile applications including transaction enablement, rewards programs and prize based applications.

Sennari is a privately held company located in Silicon Valley, Los Angeles, and London. The company is backed by some of the most successful and reputable investment firms in the industry including Novak Biddle and Blacksmith Capital. Learn more at www.sennari.com.

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products (NVCP) manages the merchandise licensing, home video, music, book and interactive software businesses for Nickelodeon brands and characters as well as the properties of Comedy Central, Spike TV and MTV Networks International, as well as some non-Viacom properties. In addition, NVCP manages the merchandise, interactive, book, and wireless licensing for Paramount Pictures properties. The NVCP business represents over $4 billion in retail sales. Nickelodeon, MTV Networks, Comedy Central and Spike TV are trademarks of Viacom International Inc.