"We're very pleased to be adding SORPRESA! to our Charter Latino line-up," said Kathleen Griffin, Director of Sales & Marketing. "We're committed to offering quality in-language Latino programming in markets where we have a good concentration of Spanish-speaking customers. SORPRESA! is an excellent addition to the package we've been assembling."
“We're committed to offering quality in-language Latino programming in markets where we have a good concentration of Spanish-speaking customers. SORPRESA! is an excellent addition to the package we've been assembling.”
SORPRESA! targets 6- to 14-year-olds, but also features morning and afternoon programs that are popular with pre-schoolers and evening programs that reach older teens. The network features award-winning programs from top children's producers around the globe, including Mexico, Argentina, Puerto Rico, Spain and Chile.
"SORPRESA! offers Hispanics entertainment and education through in-language, in-culture youth-oriented programming," said Christopher Firestone, executive vice president of operations for Firestone Communications and SORPRESA! "We are particularly thrilled to be serving the Hispanic community right in our own backyard." SORPRESA! is owned and operated by Fort Worth based company Firestone Communications, Inc. "We look forward to initiating many local grass roots marketing efforts in partnership with Charter."
About Charter Communications
Charter Communications, Inc., a broadband communications company, provides a full range of advanced broadband services to the home, including cable television on an advanced digital video programming platform via Charter Digital(TM) and Charter High-Speed(TM) Internet service. Charter also provides business-to-business video, data and Internet protocol (IP) solutions through Charter Business(TM). Advertising sales and production services are sold under the Charter Media(R) brand. More information about Charter can be found at www.charter.com.
About SORPRESA!
Launched in March of 2003 SORPRESA! is a digital cable network with carriage deals in place on Cablevision, Charter, Comcast, Cox, Time Warner Cable, Verizon and the National Cable TV Cooperative. These firm carriage agreements with the nation's top MSOs brings SORPRESA! into America's highest Hispanic population regions including New York, California, Texas, Florida, Arizona, Illinois, and New Jersey, making the channel the premier TV vehicle for advertisers seeking to target Hispanic children. Relevant to the younger Hispanic generation, SORPRESA! and its programming reflect the new Hispanic-American lifestyle, delicately blending culturally appealing educational and entertainment programming into an appealing entertainment destination. Based in Fort Worth, Texas, SORPRESA! is owned and managed by Firestone Communications, Inc., a privately held media company. More information about Firestone can be found at www.firestoneinc.com.
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