The average selling price (ASP) of PDAs increased 15 percent in the first quarter of 2005 compared to the first quarter of 2004. The ASP was $406, which is the highest since Gartner began ASP estimates in 2000. Gartner analysts attributed the increased prices to the popularity of high-end wireless models.
“PDAs with integrated wireless local area network (LAN) or cellular capabilities accounted for approximately 55 percent of all PDAs shipped in the first quarter of 2005”
"PDAs with integrated wireless local area network (LAN) or cellular capabilities accounted for approximately 55 percent of all PDAs shipped in the first quarter of 2005," said Todd Kort, principal analyst in Gartner's Computing Platforms Worldwide group. "This increase is primarily the result of the growing popularity of wireless e-mail, with users favoring larger displays and QWERTY keyboards that are operated with both hands."
Research in Motion's BlackBerry shipments grew 75.6 percent in the first quarter, as the company became the No. 1 ranked vendor in worldwide PDA shipments (see Table 1). palmOne PDA shipments declined 26.3 percent, and its market share fell to 18 percent, its lowest market share since it entered the market in 1996. Nokia's re-entry into the wireless PDA market with the 9300 and 9500 enabled it to move into the No. 4 position.
Table 1
Worldwide: Preliminary PDA Vendor Shipment Estimates, 1Q05 (Units)
1Q05 1Q04 1Q05 -
Market Market 1Q04
1Q05 Share 1Q04 Share Growth
Company Shipments (%) Shipments (%) (%)
----------------------------------------------------------------------
RIM 711,000 20.8 405,000 14.8 75.6
palmOne 614,750 18.0 834,591 30.5 -26.3
HP 601,352 17.6 575,853 21.0 4.4
Nokia 340,000 9.9 - 0.0 N/A
Dell 217,000 6.3 163,250 6.0 32.9
Others 935,010 27.3 757,378 27.7 23.5
Total 3,419,112 100.0 2,736,072 100.0 25.0
----------------------------------------------------------------------
Notes: Totals do not include smartphones, such as the Treo 650 and
BlackBerry 7100, but include wireless PDAs, such as the iPAQ 6315 and
Nokia 9300. Columns may not add to totals shown because of rounding.
N/A = Not applicable
Source: Gartner Dataquest (April 2005)
Microsoft has become the No. 1 PDA operating system (OS), as it accounted for 46 percent of worldwide shipments (see Table 2). RIM assumed the second position, as Palm OS slipped to the No. 3 ranking, due to Palm OS shipments declining 38.8 percent. "We expect that palmOne will be adding other operating systems and setting more of its own direction, while PalmSource is redirecting itself toward Linux and smartphones," Mr. Kort said.
Table 2
Worldwide: Preliminary PDA Vendor Shipment Estimates by Operating
System, 1Q05
1Q05 1Q04 1Q05 -
Market Market 1Q04
1Q05 Share 1Q04 Share Growth
Company Shipments (%) Shipments (%) (%)
----------------------------------------------------------------------
Windows CE 1,573,062 46.0 1,100,008 40.2 43.0
RIM 711,000 20.8 405,000 14.8 75.6
Palm OS 684,750 20.0 1,119,714 40.9 -38.8
Symbian 340,000 9.9 - 0.0 N/A
Linux 27,300 0.8 34,800 1.3 -21.6
Others 83,000 2.4 76,550 2.8 8.4
Total 3,419,112 100.0 2,736,072 100.0 25.0
----------------------------------------------------------------------
Notes: Totals do not include smartphones, such as the Treo 650 and
BlackBerry 7100, but include wireless PDAs, such as the iPAQ 6315 and
Nokia 9300.
Columns may not add to totals shown because of rounding.
Source: Gartner Dataquest (April 2005)
The Western European PDA market grew 84.3 percent to 1.3 million units in the first quarter of 2005, while PDA shipments in the United States also totaled 1.3 million units, a 5 percent increase. PDA shipments in Asia/Pacific declined 2.7 percent with approximately 352,000 unit shipments. In Japan, PDA shipments declined 21.3 percent with nearly 80,000 units shipped in the first quarter.
Additional information is available in the Gartner report "PDA Market Has Record First Quarter, Growing 25 Percent." The report is available on Gartner's Web site at http://www.gartner.com/DisplayDocument?ref=g_search&id=480706.
About Gartner
Gartner, Inc. (NYSE: IT and ITB) is the leading provider of research and analysis on the global information technology industry. Gartner serves more than 10,000 clients, including chief information officers and other senior IT executives in corporations and government agencies, as well as technology companies and the investment community. The Company focuses on delivering objective, in-depth analysis and actionable advice to enable clients to make more informed business and technology decisions. The Company's businesses consist of Research and Events for IT professionals; Gartner Executive Programs, membership programs and peer networking services; and Gartner Consulting, customized engagements with a specific emphasis on outsourcing and IT management. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, and has over 3,900 associates, including more than 1,100 research analysts and consultants, in more than 75 locations worldwide. For more information, visit www.gartner.com.
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