The new member publications are
-- Coast Magazine, reaching over 46,000 readers in Southern California.
-- Loudoun Magazine, serving 25,000 readers in Loudoun County, Virginia and the Washington D.C. metropolitan area.
"I wanted the opportunity to interact with other publishers," said Coast Magazine publisher Christopher O. Schulz. "I was astonished at the level of openness and sharing among CRMA members. There are lessons to be learned from publishers large and small."
"The advice we received about our publication from the CRMA Board during the application process was enormously helpful," said Rosemary Felton, corporate marketing director for Loudoun Magazine, which serves the fastest growing county in the United States. "The CRMA is well-respected in the industry and we're thrilled to be a part of it."
The CRMA also announced today that advertising page counts increased by 11.5% for January 2005 compared to last year. The 41 publications reporting account for about half of the CRMA membership.
"It shows that consumers are inherently interested in local information," said Schulz. "And advertisers are recognizing that we are a unique provider of this franchise."
"The continued growth in membership is a reflection of the popularity of the City & Regional Magazine niche to both consumers and advertisers," said Dowden. "These new member publications provide media buyers the clout to reach 71,000 more readers in the CRMA-sponsored national buying network where advertisers can tap in to the affluent audience reached by CRMA magazines in key cities throughout the U.S., Canada and Mexico."
CRMA member publications are located in virtually every major market in the United States, Canada and Mexico; and have a combined circulation of 4.3 million readers who have over $115 billion in disposable income. CRMA magazines represent a powerful medium for advertisers seeking to reach an affluent, upscale consumer audience. Additional information can be found at the CRMA web site at www.citymag.org.