Valentine's Day is Busiest Day of the Year for Applebee's Carside To Go Service

OVERLAND PARK, Kan.--()--Feb. 14, 2005--If history is any predictor, today will be the single busiest day for Applebee's (Nasdaq: APPB) new Carside(TM) To Go service. In 2004, nearly a third of all company-owned Applebee's restaurants offering Carside service broke To Go sales records on Valentine's Day.

"We can't say for certain why Valentine's Day is so busy for Carside To Go service, but perhaps couples are trying to miss the usual restaurant crowds on Valentine's Day, or maybe they just want a quiet, romantic evening at home with great food, but without the dirty dishes," speculated Lloyd Hill, chairman and chief executive officer.

Hill noted that only about half of all Applebee's restaurants were offering Carside last Valentine's Day. Today, nearly 95 percent of Applebee's 1,600-plus domestic restaurants offer the convenient new service.

Applebee's, the world's largest casual dining concept, is traditionally a dine-in restaurant. But Americans' demand for speed and convenience has made the company's new "Carside To Go" service the fastest growing part of its business. The company's Carside business has more than doubled in the past two years. It accounted for more than 9 percent of all sales at company-owned restaurants in 2004.

With Carside To Go service, guests phone ahead with their orders, then drive to the restaurant and pull into dedicated Carside parking spots. Within seconds, they are greeted by a Carside To Go specialist who delivers their hot food right to their cars.

Applebee's International, Inc., headquartered in Overland Park, Kan., develops, franchises and operates restaurants under the Applebee's Neighborhood Grill & Bar brand, the largest casual dining concept in the world. There currently are 1,682 Applebee's restaurants operating system-wide in 49 states and 12 international countries. Additional information on Applebee's International can be found at the company's Web site (www.applebees.com).

Contacts

Applebee's
Laurie Ellison, 913-967-2718
laurie.ellison@applebees.com

Contacts

Applebee's
Laurie Ellison, 913-967-2718
laurie.ellison@applebees.com