"We have coveted the Chocolate.com domain name for quite awhile and are excited that we finally closed on its acquisition. Hundreds of millions of dollars worth of chocolate and chocolate gifts are purchased on the Internet and that number is growing. With the power of this category killer name, we are instantly the most credible online website for purchasing chocolate", said Andrew Miller, Co-Founder/President of Deal Jam LLC. "Within days of buying chocolate.com, we turned down substantial offers from two large chocolate companies looking to own their category name. We are excited to begin selling the best chocolate items in the world, including leading brands, small specialty chocolates, chocolate gifts, and, our own chocolate," added Miller.
Deal Jam's builds and operates online businesses in categories that the company believes are poised to succeed on the Web. Once Deal Jam identifies a category, it acquires the generic URL or domain name URL that applies and builds a dynamic website on that brand platform. Upon building the business to a certain level, Deal Jam sells the generic domain name URL and website to a category leader who can leverage its potential upside and value.
"You can count on two hands the Internet only companies that have built a brand with a non-generic domain name and those companies spent hundreds of millions or billions of dollars to do so. Every day, a category leader or Fortune 500 company realizes the upside in being the generic URL for its category. Johnson and Johnson has been advertising baby.com on prime time television, Barnes and Noble owns books.com, to name a few. Companies like Shopping.com, Rent.com, and Advertising.com were successfully built on generic domains," said Peter Hubshman, Co-Founder and CEO of Deal Jam LLC.
"By being the generic URL within a category, we establish our website as the unequivocal authority in the minds of consumers and businesses, credibility with major corporate partners, a brand that is permanently remembered by anyone who hears or sees it worldwide, and, when leveraged with marketing dollars and advertising, can grow quickly to become significant and even dominant, and, achieves a significant advantage with paid and natural search engine optimization", added Hubshman.
"We are in an inclining market. There is no better place to build a website or online business than on a generic domain name, they are the 'Madison Avenue or Rodeo Drive' of the Internet. Every category leader should eventually own their category generic domain name address " added Miller.
Based in Boston, Deal Jam LLC, specializes in founding, operating, and selling online businesses built on generic domain name brand platforms. Deal Jam and its partner's track record include the sale, to leading businesses in respective industries, of Creditcards/creditcard.com, Shop.com, Diamond.com, timeshares/timeshare.com and college.com. Deal Jam currently operates safety.com, relationship.com, lovetactics.com, carbs.com, and chocolate.com.