Strategy Analytics: $12 Billion Risk of Lost Profits Facing North American Wireless

BOSTON--(BUSINESS WIRE)--Jan. 26, 2005--

WiFi Expansion Threatens Verizon, Cingular & Sprint/Nextel

“It is not only a question of lower cost alternatives for high-speed wireless access, but of more intense price competition for an expanding number of operators”

Increased deployment and aggressive pricing of WiFi capabilities from operators such as SBC, AT&T, and MCI, as well as the increased provisioning of free WiFi hotspots will place as much as $12 Billion of projected profits at US wireless operators at risk, according to new analysis from Strategy Analytics. The key impacts on US wireless operators will include a reduction in projected wireless data ARPU (average revenue per user) from $3.40 to $3.20 in 2005, and from $10 projected in 2008 to $7.20; an effective reduction in the average projected cost in the US to transmit one megabyte of data from nearly $12 previously projected for 2005 to about $6, and for 2008, a reduction from about $4 down to $1.50; a reduction in US wireless industry EBITDA (Earnings before Interest, Tax, Depreciation, and Amortization) as a percent of revenue from 30.5 percent in 2005 to 30 percent and in 2008, from about 30.5 percent down to 26.5 percent.

Wireless data activity and revenues will grow rapidly in the US. The growing availability of lower cost or free WiFi services will definitely cut into the projected revenues and profitability for cellular-based services.

"It is not only a question of lower cost alternatives for high-speed wireless access, but of more intense price competition for an expanding number of operators," says Harvey Cohen, President of Strategy Analytics. "Operators, including Verizon, Cingular/AT&T, and Sprint/Nextel will make more than $100 Billion in investments into advanced wireless capabilities over the next four years, but the returns may not be as high as initially expected due to the growing intensity of competitive forces. This increased competition is good news for wireless data users interested in multimedia applications. Lower effective rates will accelerate total demand, while keeping operators from their financial goals," adds Cohen.

About Strategy Analytics

Strategy Analytics, Inc., a global research and consulting firm, provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Newton, MA and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com