Jerde's Design for Langham Place Delivers Vibrant, Upscale Experience in Mongkok

HONG KONG & LOS ANGELES--()--Jan. 25, 2005--

  New Office Tower, Shopping Center and Hotel is Heart of 15-Year Great Eagle Holdings Development Project  



The Jerde Partnership, an internationally-acclaimed architecture and urban planning firm, today announced the grand opening of Langham Place, a 1.8 million-square-foot mixed-use project in the famously dense and bustling district of Mongkok in Kowloon. Although it celebrates its official opening today with nearly 100 percent occupancy, the Jerde-designed retail center has already experienced considerable success. It is estimated that since its soft opening in December, more than 100,000 people have visited the project per day, and the cinema has become Hong Kong's highest grossing in terms of total visitors, total revenues and revenue per seat.

Langham Place is comprised of a 42-story hotel, a 15-level shopping and entertainment center with more than 300 shops and restaurants and a major movie complex, and a 59-story office tower that is now Kowloon's tallest building. The project, developed by Great Eagle Holdings, introduces Mongkok's first grade-A office structure and its first five-star hotel. It also provides a strong economic catalyst in Mongkok, drawing tourists and travelers into the area, while giving locals a new collection of higher end retail choices and nighttime entertainment destinations. It is poised to have a profound impact on the surrounding area and spur further revitalization.

"Mongkok is a chaotic, densely populated area with a vibrant street-based culture. The primary goal we shared with Great Eagle was to integrate Langham Place into its surrounding environment and draw from the area's liveliness and energy," said Brian Honda, Jerde's senior vice president and design principal. He continued, "The design philosophy at The Jerde Partnership is all about creating memorable places that are inspired by their contexts. With Langham Place, we have borrowed on the district's phenomenal street market DNA and reworked it into a vertical form to create a place that is unique to Mongkok, injects a much-needed creativity into Hong Kong's retail streetscape, and provides an extraordinary experience to all who visit."

The shopping center, with a multitude of entry and exit points at the street level, attracts visitors into an open, 60-meter high grand atrium with views to the shopping and dining areas above. The easy accessibility at ground level lends a porosity that helps to seamlessly integrate Langham Place into Mongkok's street life. The curved roof of the atrium features a 'digital sky,' which is visible from within the building and to passersby on the street, further blurring the lines between inside and out.

Visitors are ushered from the ground level into the multi-story retail area via the largest unsupported escalators in Hong Kong. From the top, they can make their way down on foot by way of "The Spiral," a gently graded corkscrew ramp lined with shops that provides a seamless transition between levels. In this way, Mongkok's lively street market atmosphere has been preserved and extended 11 stories above ground.

The shopping center is partially covered by a sand-colored, faceted Brazilian granite facade. Jerde's design concept was to create a giant rock mountain that visitors can scale and explore from the inside via escalator and "The Spiral." Exterior surfaces not sheathed in stone are glazed, allowing natural light to further enliven the interior.

Mirrored glass facades grace both the office tower and hotel. The 700,000-square-foot Langham Place Tower features sweeping views of Victoria Harbor and an unusual cloverleaf-shaped floor plan. It is designed to accommodate robust technology requirements and high-speed connectivity. Langham Place Hotel offers 700 rooms and suites providing high-tech amenities such as wireless Internet and SMS service. The hotel is distinguished by a massive 'visor' that provides cover for the pool area on the roof.

About The Jerde Partnership

The Jerde Partnership, a visionary experience architecture and urban planning firm, designs innovative places that deliver memorable experiences and attract millions of people everyday. As the firm that pioneered "placemaking," Jerde projects throughout the world provide lasting social, cultural and economic value and promote further investment and revitalization. Based in a 100-person studio in Los Angeles, and with offices in Amsterdam, Shanghai and Hong Kong, Jerde takes a co-creative approach to design and collaborates with local executive architects to realize the vision of their projects. The firm has received critical acclaim from organizations including the American Institute of Architects, Progressive Architecture, American Planning Association and The Chicago Athenaeum Museum of Architecture and Design. Founded in 1977, Jerde currently has more than 30 on-going projects in Europe, Asia and the United States.

Contacts

maven communications
Angela Nibbs, 415-379-7134
angela@maven-pr.com
or
Ingrid Ekstrom, 415-531-2250
ingrid@maven-pr.com

Langham Place is comprised of a 42-story hotel, a 15-level shopping and entertainment center with more than 300 shops and restaurants and a major movie complex, and a 59-story office tower that is now Kowloon's tallest building. (Photo: Business Wire)

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Contacts

maven communications
Angela Nibbs, 415-379-7134
angela@maven-pr.com
or
Ingrid Ekstrom, 415-531-2250
ingrid@maven-pr.com