Chase Selects Media Agency Zenith Media Services

NEW YORK--()--Jan. 21, 2005--Chase, a division of JPMorgan Chase & Co. (NYSE:JPM), announced today that it has selected media agency Zenith Media Services to serve as its agency of record for its U.S. retail, credit card and insurance businesses. The agency will help Chase launch its new consumer advertising campaign and establish strategic communications plans and execute them for Chase.

"Zenith Media Services strategic communications planning approach will help Chase reenter the market in an impactful and effective way," said Carter Franke, chief marketing officer of Chase Card Services.

"Zenith Media Services is an excellent agency and they will play a vital role helping us reintroduce the Chase brand to the world," said Michael Cleary, executive vice president of Chase's retail marketing.

"Chase is a top player in all aspects of financial services," said agency CEO of the Americas Rich Hamilton. "We are honored to be moving ahead in partnership and look forward to contributing to increasing return on investment in all aspects of their communications efforts."

Zenith Media Services is one of the world's leading global media services agencies with 116 offices in 58 countries. Key U.S. clients include Allied Domecq, AstraZeneca, Darden Restaurants, General Mills, Georgia Pacific, Hewlett Packard, Nestle, Schering Plough, Toyota/Lexus, Verizon and Wyeth. Zenith Media Services is committed to delivering to clients the best possible return on their advertising investment. This approach is supported by a unique system for strategy development and implementation, The ROI Blueprint. At each stage, proprietary ZOOM (ZenithOptimedia Optimisation of Media) tools have been designed to add value and insight.

JPMorgan Chase & Co. (NYSE:JPM) is a leading global financial services firm with assets of $1.2 trillion and operations in more than 50 countries. The company has approximately 96 million credit cards issued. Under the JPMorgan, Chase and Bank One brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at www.jpmorganchase.com.

Contacts

Media contacts:
JPMorgan Chase & Co.
David Chamberlin, 302-282-5547
david_j_chamberlin@bankone.com
or
Thomas Kelly, 312-732-7007
thomas_a_kelly@bankone.com
or
ZenithOptimedia
Tim Jones, 212-859-5281
tim.jones@zenithoptimedia-na.com

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Contacts

Media contacts:
JPMorgan Chase & Co.
David Chamberlin, 302-282-5547
david_j_chamberlin@bankone.com
or
Thomas Kelly, 312-732-7007
thomas_a_kelly@bankone.com
or
ZenithOptimedia
Tim Jones, 212-859-5281
tim.jones@zenithoptimedia-na.com