| Eminem offers free "Just Lose It" ringtone with purchase of Slim Shady's new double-disc collectors' edition of Encore |
“The Eminem ringtone offering is significant because it incorporates a mastertone offer from a major artist into the CD packaging for mainstream marketing and distribution. This is just the beginning of many new partnerships with forward-thinking artists to deliver fans the best in mobile entertainment.”
Eminem will help make wireless waves for his Encore album through an exclusive free ringtone offering in the limited collectors' edition of the CD, released last Friday, November 12. Purchase of the special-content CD will enable visitors to download a free ringtone of Eminem's lead release, "Just Lose It," at Eminem's official website, www.eminem.com/shadychristmas.
Employing Infotects, Inc.'s CDKey technology, Mobliss and Interscope Records partnered to create the ringtone promotion to allow music fans to interact with the much-anticipated CD on different levels. The free "Just Lose It" ringtone rounds out a set of bonus content on the 200,000 Encore collectors' edition units that also includes 25 glossy photo inserts, full album lyrics and special packaging.
"As people are quick to embrace personalized content on their mobile devices, it's created another avenue for artists to reach their fans," explains Tom Parrish, Mobliss senior vice president, music and downloads. "The Eminem ringtone offering is significant because it incorporates a mastertone offer from a major artist into the CD packaging for mainstream marketing and distribution. This is just the beginning of many new partnerships with forward-thinking artists to deliver fans the best in mobile entertainment."
A continuous wireless content trendsetter, Mobliss empowers the Eminem ringtone promotion through a sophisticated CD bonus-content protection system by CDKey to easily authenticate users and deliver the ringtone to compatible handsets and wireless carriers, including T-Mobile, Cingular and Sprint.
About Mobliss
Mobliss, an Index Group Company, is the world's leading provider of mobile media and marketing content. Mobliss provides wireless carriers, content creators, advertisers and marketers with the most complete and flexible mobile delivery technology. With Mobliss, customers can choose from a variety of proprietary tools, platforms and systems to create and deliver mobile games, sweepstakes, alerts, and polling solutions. Mobliss also offers other wildly popular games such as Family Feud, Muscle Car Mayhem, American Idol, New York Times Crossword, and Wild West Blackjack. As an Index Group Company, Mobliss clients and services are linked to a worldwide network encompassing innovations from the Japanese, European, and Chinese markets. Mobliss' customers include The Coca-Cola Company, USA Networks, FOX, Toyota and FremantleMedia in conjunction with American Idol. Mobliss has the ability to distribute interactive content to more than 150 million registered wireless subscribers. The company's strategic wireless partners include all major wireless carriers nationwide. Mobliss is headquartered in Seattle, Wash. For more information, please visit www.mobliss.com.
About Interscope
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M Records embarked on a new tradition of musical achievement with its unification on January 1, 1999, as a subsidiary of Universal Music Group. Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force across a wide range of musical genres including rock, rap, pop and alternative.
About CDKey
The CDKey system is an online music CD authentication service that allows music labels to reward loyal fans with bonus content online when they purchase a new release from a promoted artist. Infotects launched the CDKey service in partnership with Gracenote in 2001. Since its launch, CDKey has used its patented technology to deliver promotional bonus content to millions of music fans of artists that include Dave Matthews Band, Jay Z, Eminem and others.
Located in Beaverton, Ore., Infotects is a digital entertainment solutions developer and the operator of CDKey. For more information, please visit www.infotects.com.
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