Saxon Motorcycle Co. Launches 2005 Model Line

CASA GRANDE, Ariz.--(BUSINESS WIRE)--Nov. 3, 2004--Saxon Motorcycle Co. today introduced the first four models for the exciting 2005 line, with price points starting at $21,995. Each of the four models includes an S&S engine, 6-speed transmission, a fat 250 rear tire, a softail suspension and a choice of eight colors.

"This is a very exciting year for us," said Mike O'Brien, co-founder and chief marketing officer. "We are entering the hot semi-custom market with an extremely competitive lineup. By pricing our line in the low $20s and offering quality components, appealing designs and great paint and graphics packages, we will be able to quickly establish ourselves as a dominant player."

“The American Armor line was designed to appeal not only to Saxon Motorcycle owners, but to the huge group of custom motorcycle enthusiasts. We believe that through a well-designed apparel program, we can broaden Saxon's appeal and increase our customer base.”

The line includes the Warlord, Saxon's radical flagship chopper; the Firestorm, a long and low pro-street; the Broad Sword, a great-looking and easy-to-ride beach cruiser; and the Sceptre, a classic sport cruiser. In addition to the four models, Saxon plans to launch two additional highly anticipated models within the next 60 days: the Black Crown, a retro-modern chopper; and the Griffin, an aggressive signature series pro-street. O'Brien added, "Our 2005 line is designed to appeal to a broad group of American motorcycle enthusiasts looking for an affordable bike that is sure to turn heads."

Saxon's commitment goes far beyond building and selling motorcycles. "We believe that our dealers and consumers deserve a level of customer service that should go along with any premium product purchase," said O'Brien. Saxon has developed a proprietary Dealer Extranet system and numerous internal processes and procedures to ensure that issues can be resolved quickly and customers can be made to feel like the central focus of a growing company.

In addition to the motorcycle line, Saxon has launched the Saxon American Armor line of motorcycle lifestyle apparel. O'Brien commented, "The American Armor line was designed to appeal not only to Saxon Motorcycle owners, but to the huge group of custom motorcycle enthusiasts. We believe that through a well-designed apparel program, we can broaden Saxon's appeal and increase our customer base."

Highlights of the 2005 Saxon line include:

-- S&S 96 CI engines and 6-speed transmissions standard on all models

-- Powdercoated color-matched softail frames and 250 rear tires standard on all models

-- Eight color choices: Black, Pearl White, Silver, Orange, Chrome Yellow, Candy Red, Black Cherry Candy and Pearl Blue

-- Digital speedometers on the Warlord and Firestorm models

-- Custom seats embroidered with the Saxon logo

-- Three levels of graphics packages, including a fully custom option

-- Upgrade options including an S&S 111 engine, billet wheels and a chrome package

About Saxon Motorcycle Co.

Saxon Motorcycle Co. was created to produce great-looking semi-custom motorcycles at a more reasonable price point than currently available and to apply professional management and production processes to a segment that is dominated by fragmented manufacturing practices. Saxon operates out of a modern 40,000-square-foot manufacturing facility on 9 acres in Casa Grande, Ariz. Saxon Motorcycles will be sold through an elite group of dealers nationwide starting in early 2005.

Saxon Motorcycle Co. is a subsidiary of RPM Holdings Group, LLC.