Newbay Announces World's First Mobile Content Sharing Application

SAN FRANCISCO, Calif.--(BUSINESS WIRE)--Oct. 26, 2004--

Newbay FoneShare(TM) Enables Viral Selling of Ringtones, Games, Mobile Music, Video and Images

NewBay Software today announced FoneShare(TM), the world's first mobile content sharing application. Using FoneShare, subscribers can buy, store and share mobile content such as ringtones, games, music, wallpapers and trailers. FoneShare provides a community experience that promotes legal, viral distribution of mobile content amongst subscribers.

NewBay is marketing FoneShare to mobile operators worldwide, enabling them to increase mobile content sales, reduce marketing costs, increase ARPU and decrease subscriber churn.

"FoneShare is specifically designed to enable the legal, viral distribution of mobile content. Users automatically build a fun, interactive mobile community, where they easily recommend content to each other and easily find mobile content they want. FoneShare's unique referral feature instantly turns mobile subscribers into a powerful sales team for their favorite content," said Paddy Holahan, CEO of NewBay Software.

Mobile market analysts, the ARC group, estimate the mobile content market to be worth over $16.8 billion by 2005. This market incorporates ringtones, games, wallpapers, music, videos and other content.

FoneShare Features & Benefits

A Website for every subscriber

Each subscriber gets a personal website where their content purchases and personal preferences can be accessed by mobile and PC browser. FoneShare users can see content purchases by their friends ("FonePals") and can communicate directly or through virtual communities ("FoneClubs").

Referral & Super-distribution

FoneShare's referral engine automatically prompts users to buy content when recommended by their friends. The system also prompts users to buy content based on their previous choices and preferences.

Viral Selling & One-Click Buying

Traditional content purchasing systems can require text messaging and entering of product codes. With FoneShare however, users can buy referred content with a single click on their mobile phone.

Digital Rights Management (DRM) & Billing

FoneShare provides full server control over the distribution of content and applies the appropriate DRM system to ensure content is protected and paid for as each user buys.

User Reputation and Rewards

FoneShare users can form online identities, buy content and suggest content purchases to other FoneShare users. Each user is awarded "merit points" based on their activity, and the super-users can be rewarded with free content or discounted services.

FoneShare URLs

Each FoneShare user has a unique personal web address where people can view lists of purchases together with comments and recommendations. Each FoneShare user can create buddy lists (called FonePals) and join communities (called FoneClubs).

Reduced Customer Care costs

FoneShare keeps track of the content a user purchases so the user can re-send previously purchased content to their phone without the need for a telephone call to customer care.

To see the first live preview of FoneShare visit NewBay on stand 620-R at CTIA Wireless & Entertainment 2004 in San Francisco. A demonstration beta version of FoneShare is also available at http://www.tryfoneshare.com.

About NewBay Software

NewBay Software develops products and services to create dynamic communities based on new mobile media technologies. NewBay's mobile applications include the award winning FoneBlog(TM), the world's first mobile blogging solution and FoneShare(TM), an addictive application for legal mobile content sharing. NewBay sells to mobile operators worldwide enabling them to increase messaging, data and content revenue, strengthen customer loyalty and build viral, fun mobile communities. NewBay Software is based in Dublin, Ireland. NewBay was founded in 2002 and is privately held. Investors include Benchmark Capital.