| Audible's First Initiative with Major Wireless Carrier; New Smart Devices Play Audible's Audio Downloads and Come with $50 Customer Cash Back Offer When Purchased with AudibleListener Membership |
“A key element of Audible's growth strategy has been to offer premium audio content to consumers on the go by striking device and marketing partnerships with powerful companies”
Audible, Inc. (NASDAQ: ADBL), the leading provider of digitally delivered spoken word audio, and Sprint (NYSE: FON), today announced a technology and co-marketing program that will enable users of select Sprint PCS Vision(SM) Smart Devices to play back audiobooks, audio editions of newspapers and magazines, business news and analysis, language instruction, educational programming, and all the rest of the 52,000 hours of audio content available at www.audible.com(R).
As part of the agreement, each new AudibleReady(R) Smart Device from Sprint will include the AudiblePlayer(R) application with introductory audio content loaded into the device ROM. The first such phone, the Sprint PCS Vision(SM) Smart Device SP-i600 by Samsung, is now available nationwide in Sprint Stores, online at www.sprintpcs.com, and in Sprint business channels and comes with Audible's branding and service offers. In a multi-faceted marketing program, Audible and Sprint are offering customers $50 cash back when joining an AudibleListener(R) annual plan or a complimentary free month of AudibleListener when joining on a month-to-month basis.
"Sprint is pleased to offer content that further enhances the user experience on a class of already robust and sophisticated devices," said Joni Lindquist, vice president of marketing for emerging and mid markets, Sprint Business Solutions. "Our Smart Device lineup for the remainder of 2004 includes some increasingly powerful productivity tools, and our relationship with Audible offers Sprint customers another method of staying informed and entertained while on the go."
Through this relationship with Audible, Sprint is offering business professionals a wide selection of educational, informational, and entertaining material that enhances the customer experience. Smart Device users can easily find and download AudibleReady material through on-device links. Content is billable through Audible by credit card. Audible gains a new delivery channel and its first co-marketing and technology agreement with a major wireless carrier.
"A key element of Audible's growth strategy has been to offer premium audio content to consumers on the go by striking device and marketing partnerships with powerful companies," said Donald R. Katz, Chairman and CEO, Audible, Inc. "This relationship with Sprint, focused on their stellar Smart Device product lineup, is Audible's first AudibleReady initiative for the wireless market with a major wireless carrier. We look forward to welcoming many new Sprint-Audible customers going forward and to evolving our partnership to leverage the latest device and network technologies offered by Sprint."
"Samsung's i600 is the ideal smart device to support the AudiblePlayer application and premium content that Sprint and Audible have bundled for business professionals," said Peter Skaryzynski, senior vice president, Samsung. "With enhanced audio entertainment features powered by Audible, the i600 offers users a robust converged device for both work and play."
Samsung's sleekly-designed i600 features Microsoft(R) Windows Mobile(TM) 2003 Smartphone software, including familiar applications such as Microsoft Pocket Outlook, Pocket Internet Explorer, Windows Media(TM) Player, ActiveSync(R), and MSN(R) Messenger. Users also will benefit from the expandable memory via an SD I/O slot, speakerphone, advanced voice recognition software, and voice notes.
About Sprint:
Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With more than $26 billion in annual revenues in 2003, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit www.sprint.com.
About Audible, Inc.:
Audible(R) (www.audible.com(R)) is the Internet's leading premium spoken audio source. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady(R) computer-based mobile devices. Audible has over 52,000 hours of audio programs from more than 175 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible.com is Amazon.com's and the Apple iTunes Music Store's pre-eminent provider of spoken word products for downloading or streaming via the Web. Additionally, the Company is strategically aligned with Random House, Inc. in the first-ever imprint to produce spoken word content specifically suited for digital distribution, Random House Audible. Among the Company's key business relationships are Apple Corp., Bertelsmann AG, Creative Labs, holtzbrinck networXs, Hewlett-Packard Company, Microsoft Corporation, palmOne, Inc., PhatNoise Inc., RealNetworks, Inc., Rio Audio, Roxio, Inc., Sony Electronics, Texas Instruments Inc., and VoiceAge Corporation.
Audible, www.audible.com, AudibleListener, and AudibleReady are registered trademarks of Audible, Inc. and all are part of the family of Audible, Inc. trademarks.
Other product or service names mentioned herein are the trademarks of their respective owners.
This press release contains information about Audible, Inc. that is not historical fact and may be deemed to contain forward-looking statements about the company. Actual results may differ materially from those anticipated in any forward-looking statements as a result of certain risks and uncertainties, including, without limitation, Audible's limited operating history, history of losses, uncertain market for its services, and its inability to license or produce compelling audio content and other risks and uncertainties detailed in the company's Securities and Exchange Commission filings.

