LIFETIME Television Signs Multi-Year Partnership with PerfectMatch.com; PerfectMatch.com and Lifetime Television Join Forces to Build Relationships

SEATTLE--(BUSINESS WIRE)--July 15, 2004--PerfectMatch.com, an online relationship service devoted to the personal and romantic development of its more than one million members, today announced a multi-year partnership with LIFETIME Television and Lifetimetv.com. The partnership includes programming, online content and a "Relationships" advice column on Lifetimetv.com with award-winning relationship expert Dr. Pepper Schwartz.

The agreement, which also includes advertising on LIFETIME Television, will look to elevate the profile of both brands at a time when millions of consumers are turning to the Internet to find love and long-term relationships.

“PerfectMatch.com's mission to help people find their perfect partner for a long-term relationship is a natural fit for Lifetime's target demographic”

LIFETIME Television recently aired the LIFETIME Original Movie "Perfect Romance" which integrated the PerfectMatch.com website as an element for the script. The plot centered around a mother who uses PerfectMatch.com to find a long-term relationship for her daughter, who ultimately finds happiness.

"Lifetime Television's audience is always looking to provide our viewers with credible sources of information on a host of lifestyle issues," said Lisa Black, Lifetime vice president business and marketing development, new media. "It is a mutually beneficial relationship where Lifetime has incorporated PerfectMatch.com organically into our programming and online initiative."

Duet, PerfectMatch.com's Total Compatibility System, was developed by Dr. Pepper Schwartz, and leverages facets of the critically-acclaimed Myers Briggs evaluation system. This approach helps ensure that adults start their journey to long term relationship success by learning about their personality first, ultimately enabling them to make a well-informed compatibility selection with a future partner.

Dr. Schwartz also provides additional relationship tips on Lifetimetv.com's highly trafficked "Relationships" page, helping people refine their cyber relationship skills.

"PerfectMatch.com's mission to help people find their perfect partner for a long-term relationship is a natural fit for Lifetime's target demographic," said Duane Dahl, CEO and founder of PerfectMatch.com. "With a membership base that is made up of more than 60% women, PerfectMatch.com is committed to building a partnership with LIFETIME Television that helps women discover themselves, find long-term relationships and enjoy life's ultimate reward, real love."

Through online registration at Lifetimetv.com, members are eligible to win a one-year membership to PerfectMatch.com and a phone consultation with Dr. Pepper Schwartz. LIFETIME Television is further exploring new programming opportunities with PerfectMatch.com and Dr. Pepper Schwartz.

About LIFETIME Entertainment Services

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME serves nearly 88 million households nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in more than 41 million homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Radio for Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company, as is LIFETIME(R) magazine, which debuted in April 2003.

About PerfectMatch.com

PerfectMatch.com is the fastest-growing online relationship destination, dedicated to building relationships and providing members with best-in-class proprietary technology and unrivalled professional expertise to meet their "perfect match." Leveraging Duet, PerfectMatch.com's Total Compatibility System, members are provided with a unique matching method that utilizes a Myers Briggs-type indicator which enables people to search and find compatible mates based on personality types. Duet was co-created and is fully endorsed by leading relationship expert, Dr. Pepper Schwartz, PhD.

PerfectMatch.com is a subsidiary of MarketRange, Inc(TM) (www.MarketRange.com) which creates and manages subscription based online lifestyle and entertainment communities including PerfectMatch.com(TM), dataDate.com(TM) and TalentMatch.com(TM).