Handbag Designer Nicky Hilton Puts scunci in Her Clutch

NEW YORK--()--April 27, 2004--

  North America's Largest Full-Line Maker of Hair Accessories, Brushes and Grooming Products Signs the Designer And TV Personality as Their New Spokesperson and Designer  



Nicky Hilton, the younger of the two famous hotel heiresses, has been making a name for herself as a handbag designer and special correspondent for E! Entertainment Television.

Now she has announced that she is teaming up with scunci(R), maker of the world-famous Scrunchie(TM) and scores of other hair accessories, brushes and grooming products.

In her relationship with scunci, Ms. Hilton will design new products, update existing ones and introduce a signature collection of lifestyle-oriented merchandise. This is in addition to creating trend setting new hairstyles for existing scunci products.

Nicky believes her tie-in with scunci is a natural next step in her desire to create trend setting products that reflect her unique take on fashion and design. She says, "I am very excited to lend my style and ideas to a product line I have been using all my life."

Most recently, Nicky has been designing handbags under the Samantha Thavasa New York by Nicky Hilton label. The sporty, but practical bags are big sellers at upscale retailers like Henri Bendel and Fred Segal. And they've been seen on the arms of such stars as Britney Spears, Tara Reid and Pamela Anderson.

Ms. Hilton has also served as on-air correspondent for the E! Cable Network and their coverage of such high profile events as The Golden Globes, The Academy Awards and The NBA All-Star Weekend.

scunci, recognized in the industry as a leader in fashion, innovation and technology, is the market leader in hair accessories in the United States. "Partnering with Nicky makes perfect sense as we continue our branding efforts. Her chic, trend setting style represents the scunci brand completely," says Neal Menaged, the Company's Chairman.

L&N Sales and Marketing, the makers of scunci, was co-founded in 1990 by Neal Menaged and Lewis Hendler. The Company introduced the Original Scrunchie in 1990 and since then, millions of women around the world have worn the practical and fashionable hair accessory. scunci products are sold primarily through food, drug and mass retailers and are available at more than 50,000 locations in North America.

Contacts

L&N Sales and Marketing
Alisa Martino, 215-682-4933
amartino@lnsales.com
or
Handprint Entertainment
Paul Fisher, 310-481-4431
paulfisher@handprintent.com

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Contacts

L&N Sales and Marketing
Alisa Martino, 215-682-4933
amartino@lnsales.com
or
Handprint Entertainment
Paul Fisher, 310-481-4431
paulfisher@handprintent.com