Rubio's Fresh Mexican Grill Chooses Inflow for Effective Business Continuance Planning and Solutions; Inflow Provides Most Comprehensive and Affordable Solution to Fit Rubio's Needs

SAN DIEGO--()--March 30, 2004--Today, Inflow, Inc., a leading provider of outsourced technology services, announced new business continuance customer, Rubio's, the leader in the high-quality fast-casual Mexican grill restaurant sector.

Inflow assisted Rubio's in implementing a strategic long-term business continuance plan and provides the company with managed data storage services from the Inflow-San Diego Internet Data Center (IDC).

"As a public company, it was imperative that Rubio's take the practice of business continuance very seriously," said Melissa Houston, director of project management and business continuance coordinator for Rubio's. "The core reason why we went with Inflow was the experience with the Inflow-San Diego team. When we needed to get something done, we knew that we would not be treated as 'just another customer.' We were going to get personalized attention."

"We are thrilled to have Rubio's join our growing list of enterprise customers," said Craig McLellan, business continuity general manager for Inflow. "Rubio's is very conscious of the debilitating impact that a disaster can have on a business' long-term operations. Our reliable solutions offer a greater degree of high availability, without the significant costs typically associated with a high availability environment. We look forward to maintaining Rubio's critical applications, and peace of mind, in the years to come."

With a previously established business continuance plan in place, in 2003, Rubio's decided to conduct a Business Impact Analysis review to assess the company's technological vulnerabilities if a disaster should occur. The results of the BIA showed the company needed a warm or hot site solution to recover its computer systems offsite, as Rubio's currently backs up 16 servers and approximately 250 GB worth of data from its Carlsbad, Calif., headquarters. Redundancy was required for several key applications -- such as the Accounting, HR, and data warehouse applications -- so they would be recoverable in the event of a disaster. In addition, Rubio's was looking for a partner that could provide data center redundancy to house six servers that could be used for backup replication.

Rubio's evaluated three providers -- Sungard, IBM and Inflow. The main criteria for Rubio's evaluation included a solid company reputation and flexible customer service approach. Since the company was smaller and didn't have a large budget, they wanted a good "match" for their size in a business continuance partner.

"Inflow was a good size fit, being a mid-sized company itself," said Houston. "We also liked where the Inflow data centers were located -- in Tier 2 cities, not the major metropolitan areas that are more susceptible to attack. Additionally, Inflow offered the most affordable solution out of any we reviewed."

Rubio's was also looking for a provider that had deep traction in building and testing business continuity plans.

Said Houston: "We engaged Inflow's business continuance consulting team, that had significant expertise in evaluating clients and building customized, scalable and flexible solutions that could grow with us as our needs changed. In addition to determining the ideal hardware solution, Inflow also had a relationship with a quick-ship hardware vendor, RentSys, so we only had one vendor to manage."

Inflow's solution includes remote tape backup solution through VPN, professional services used to construct a BC plan and tape backup plan, workspace recovery for 25 workspaces, and systems recovery solutions.

Looking ahead, Rubio's is confident that Inflow is the right partner to grow with.

"We know if our business expands and we do want to outsource and move to an ASP model on some of our data or web solutions, we would be able to do that, with Inflow. Other competitors only offer a strict business continuance solution," Houston added.

"Inflow has a top-notch facility and knowledgeable staff," added Paul Nishiyama, Rubio's director of IT. "We would be more than comfortable with Inflow handling any of our data hosting needs."

About Rubio's Fresh Mexican Grill

Rubio's Fresh Mexican Grill(SM) (Nasdaq:RUBO) is the flavor leader in the high-quality fast-casual Mexican grill restaurant segment. Bold, distinctive, savory Baja-inspired seasonings are the hallmark of the Rubio's Fresh Mexican Grill palate. Rubio's serves a range of flavorful foods including the "World Famous Fish Taco," as well as chargrilled chicken, carne asada steak, and pork carnitas products. Seafood products are the cornerstone of Rubio's success including lobster, shrimp and grilled mahi mahi. Menu items include burritos, salads and bowls, tacos and quesadillas as well as Mexican beer and margaritas in most locations. A full line of lower-calorie, lower-fat, and lower-carb HealthMex(R) products completes the menu. Each restaurant design is reminiscent of Baja, Mexico's relaxed, warm and inviting atmosphere. Headquartered in Carlsbad, California, Rubio's operates, licenses or franchises 150 restaurants in California, Arizona, Oregon, Colorado, Utah, and Nevada. More information can be found at www.rubios.com.

About Inflow

Inflow, Inc. was founded in 1997 and is headquartered in Denver, Colorado. Inflow is an ISO 9001:2000 certified provider currently serving more than 875 customers from its network of 13 data centers across the United States. Leveraging its expertise in application, network and datacenter management, the company is able to deliver the most reliable, secure, scalable and cost-effective outsourcing solutions available. Core services are offered within Inflow's three primary lines of business: Hosting & Infrastructure Management, Business Continuance/Disaster Recovery, and IT Consulting Services. Inflow's solutions help customers increase revenues, decrease costs and enhance productivity.

For additional information and IDC locations, please visit www.inflow.com or call 877-321-2464.

Contacts

Inflow, Inc.
Jill Farrand, 720-932-5813
jfarrand@inflow.com
or
Local Contact:
Tony Medrano, 858-812-5303
tmedrano@inflow.com

Contacts

Inflow, Inc.
Jill Farrand, 720-932-5813
jfarrand@inflow.com
or
Local Contact:
Tony Medrano, 858-812-5303
tmedrano@inflow.com