Yahoo! Mail to Kick-Off Emerging International Market Expansion with Russian Language Version

SUNNYVALE, Calif.--(BUSINESS WIRE)--March 23, 2004--

Yahoo! Mail Also Introduces New Innovative Anti-Spam Tools in Markets Worldwide

“These enhancements come as consumers have made Yahoo! Mail the No. 1 Web-based e-mail service in the United States* and international popularity and demand continues to soar”

Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that the company plans to further expand the global reach of Yahoo! Mail (http://mail.yahoo.com) with the introduction of new language versions. Targeting the Russian speaking population around the world and languages in emerging international markets, Yahoo! Mail will introduce a Russian language version in the coming weeks. The company expects further global expansion of Yahoo! Mail into Eastern European and Southeast Asian languages later this year. Separately, Yahoo! Mail today rolled out innovative anti-spam tools to consumers worldwide, strengthening its leadership in offering effective spam control solutions to its users.

"These enhancements come as consumers have made Yahoo! Mail the No. 1 Web-based e-mail service in the United States* and international popularity and demand continues to soar," said Brad Garlinghouse, Vice President of Communication Products, Yahoo!. "We are very excited about reinforcing our global leadership by targeting emerging language markets within the U.S. and internationally and the upcoming launch of Yahoo! Mail in Russian is a great first step for us. With the introduction of new anti-spam tools in international markets, we are providing an enhanced e-mail experience to users around the world."

Yahoo! Mail says "Privet!"

Currently available in 25 world properties, Yahoo! Mail's popularity continues to grow around the world. Yahoo! Mail in Russian will spearhead the emerging market expansion, followed by the introduction of new Eastern European and Southeast Asian language versions, including Polish, Turkish, Bahasa, Thai and Vietnamese, later this year. The market for Yahoo! Mail in Russian encompasses the 2-3 million Russian speaking people in the U.S. as well as the entire Russian speaking diaspora, comprising approximately 35 million people living outside of Russia in the Commonwealth of Independent States (CIS) and countries outside the CIS. (Moscow International Relations Department, May 2003). The growing population of online users in Russia will also be able to take advantage of the service. Of the 10 million Russians who have Internet access today, 90 percent of those users value e-mail as the most popular online tool, according to June 2003 MASMI Research.

Yahoo! Mail has a long history of providing a high quality communication experience for consumers worldwide. Russian language users will now benefit from Yahoo! Mail's trustworthy, reliable and free service which is conveniently accessible through the Web. Committed to providing a safe and secure experience, Yahoo! Mail in Russian will provide users with powerful anti-virus protection and an effective anti-spam filtering technology called SpamGuard. Additionally, the service will offer users the ability to manage their inboxes with compelling features that provide: easy access to contact information through AddressBook integration; protection from spam with AddressGuard; flexibility with 15 megabytes of storage.

Stomping out Spam Worldwide

Yahoo! Mail continues to empower users around the world with effective and easy-to-use anti-spam tools. Consumers in markets worldwide now have free access to AddressGuard. This popular feature allows people to establish up to 500 substitute e-mail addresses that are easily managed from their primary Yahoo! Mail account, for different life situations (e.g. one for family, one for online shopping, one for dating, etc.). If at any time that address is sold or harvested by spammers, the e-mail user can easily delete the address without affecting their primary e-mail address. This is particularly important, given that 45 percent of survey respondents are not comfortable giving out their primary e-mail address when joining an online community through a news group, message board or chat room.** Additionally, international users can take advantage of the Anti-Spam Resource Center where they can learn everything they need to know about spam and how Yahoo! Mail's tools enable their own consumer power.

These new anti-spam tools will be introduced in markets throughout Europe, Asia and Latin America.

About Yahoo! Mail

Launched in October 1997, Yahoo! Mail (http://mail.yahoo.com) is one of the Web's largest, most popular free e-mail providers. Yahoo! Mail helps people stay in touch at home, at work or while traveling for business or pleasure. Yahoo! Mail is fully integrated with Yahoo!'s many other popular services to make it easy to access all the Internet services people need. Yahoo! Mail has received a variety of prominent industry accolades including "Best Free E-Mail" for three consecutive years by PC World, and CNET Editors' Choice awards.

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

Yahoo! and the Yahoo! Logo trademarks and/or registered trademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

* According to Nielsen Net Ratings, Yahoo! Mail was the leading U.S. Web-based e-mail service in January 2004 with 39.1 million unique visitors.

** Internal Yahoo! data based on 28,000 Yahoo! Mail survey respondents, August 2003.