Guitar Center Introduces GC Pro Sales Division to Serve Commercial Recording Market

WESTLAKE VILLAGE, Calif.--()--March 16, 2004--Guitar Center, Inc. (Nasdaq:GTRC) today announced the launch of GC Pro, a new sales division of Guitar Center, which expands the Company's services to customers using their products in professional applications. GC Pro provides personalized service through regional account managers to commercial recording facilities such as churches, live music and dance clubs, post-production studios, broadcast facilities, education facilities and mobile recording studios, as well as to project studio owners, professional musicians and producers. Services offered by GC Pro include analysis of a customer's studio and product needs, on-site equipment installation, upgrades and others.

"We developed and introduced GC Pro to expand our services to the commercial market while continuing to serve the professional and aspiring professional musician in our Guitar Center stores, as well as the aspiring and hobbyist musician through Musician's Friend," stated Marty Albertson, president and chief executive officer of Guitar Center. "Through GC Pro, we have assembled a network of seasoned industry professionals that will offer a wide variety of services focusing on audio recording, live sound and lighting and will tailor equipment purchases to meet the specific needs and budgets for our professional customers in the commercial market."

In conjunction with the launch of the Company's new sales division, GC Pro has also introduced its web site, www.gcpro.com, which provides additional resources and information for its clients. The new site provides music/audio industry news, product and purchasing information, and feature stories on artists and facilities. The site also provides in depth interviews with the Company's elite advisory board. GC Pro's advisory board includes expert mixers, producers, engineers, composers, and film scorers. Current advisory board members are Joe Barresi, Rob Chiarelli, Husky Hoskulds, Eddie Kramer, Marcus Miller and John Paterno. Their profiles and other information can be found at www.gcpro.com.

About Guitar Center

Guitar Center is the nation's leading retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. We presently operate 126 Guitar Center stores, with 108 stores in 46 major markets and 18 stores in secondary markets across the U.S. In addition, the American Music division operates 19 family music stores specializing in band instruments for sale and rental, serving thousands of teachers, band directors, college professors and students. Guitar Center is also the largest direct response retailer of musical instruments in the U.S. through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the company's web site at www.guitarcenter.com.

Contacts

Guitar Center, Inc.
Bruce Ross, 818-735-8800
or
Financial Dynamics
Leigh Parrish, 415-439-4521 (Investor Relations)
Teresa Thuruthiyil, 415-439-4521 (Investor Relations)
Christopher Katis, 415-439-4518 (Media Relations)
Ron Heckmann, 415-439-4518 (Media Relations)

Sharing

Contacts

Guitar Center, Inc.
Bruce Ross, 818-735-8800
or
Financial Dynamics
Leigh Parrish, 415-439-4521 (Investor Relations)
Teresa Thuruthiyil, 415-439-4521 (Investor Relations)
Christopher Katis, 415-439-4518 (Media Relations)
Ron Heckmann, 415-439-4518 (Media Relations)