Metrico Wireless Chooses Calysto Communications

Award-Winning Firm to Provide Public Relations Services to Leading Provider of Performance Measurement Solutions for the Mobile Industry

ATLANTA--(BUSINESS WIRE)--Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting, mobile and telecommunications industries, today announced that the company will provide public relations support to Metrico Wireless, a top provider of wireless performance measurement solutions.

“Calysto was an easy choice for us, given the agency’s long history with the mobile industry, its ability to support our public relations activities globally and its experience with social media marketing”

Calysto Communications, a recognized leader in technology public relations, has more than 10 years of experience specific to the wireless industry. The Calysto team is often recognized for its lasting connections to top editors and analysts in the industry, which it continually leverages to support client goals.

As Calysto’s client, Metrico will receive a full range of public relations services, including strategic counsel, messaging, media and analyst relations, executive visibility and trade show support.

“Calysto has a proven track record of success within the mobile market,” commented Laura Borgstede, CEO of Calysto Communications. “Our services will help raise Metrico’s visibility as an industry leader that helps mobile carriers and manufacturers enhance the performance of mobile devices while also boosting their revenues.”

In fact, Metrico Wireless has set the standard for mobile device performance, offering its customers a complete portfolio of test and measurement services for all types of wireless devices in both live and simulated network environments. The company’s performance measurement solutions are improving the user experience and accelerating time to market for wireless carriers, handset OEMs, and technology vendors.

“Calysto was an easy choice for us, given the agency’s long history with the mobile industry, its ability to support our public relations activities globally and its experience with social media marketing,” commented Dimitrios Topaltzas, founder and president of Metrico Wireless. “We look forward to working with a senior-level team that knows the ‘ins and outs’ of our industry and has the connections necessary to take our brand to the next level.”

About Metrico Wireless

Metrico Wireless Inc. provides user-experience performance measurement solutions to the wireless industry. The company’s innovative processes and technologies enable it to effectively analyze voice quality, as well as call and data performance. Leading wireless carriers and handset makers – such as AT&T, Motorola, Nokia, Research in Motion and T-Mobile – rely on Metrico’s solutions to ensure that their handsets will meet and exceed consumers’ expectations.

About Calysto Communications

Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting, mobile and telecommunications sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness by directly reaching market influencers. In the last three years, Calysto has consistently ranked among the top PR firms in the technology industry, according to an independent survey of technology journalists conducted by PRSourceCode. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.

Contacts

Calysto Communications
Tamara Franklin, 404-266-2060 x.22
tfranklin@calysto.com

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