Genesis Securities Appoints Dave Whitmore as President of SogoTrade Deep Discount Brokerage
Former TD Ameritrade and Datek Online Senior Executive to Lead Deep Discount Brokerage
NEW YORK--(BUSINESS WIRE)--Genesis Securities LLC., the NASDAQ Platinum Certified trading technology developer and self-clearing broker/dealer, has hired David D. Whitmore to be president of SogoTrade, a retail brokerage division launching on June 10. Whitmore has worked in the brokerage industry since the early 1980’s, most recently holding senior executive positions with TD Ameritrade and Datek Online.
“With aggressive pricing, proprietary product development and dedication to customer service, SogoTrade is poised to be a leader in online trading. I am very excited to join such a dynamic and innovative organization as SogoTrade moves into its next phase of growth”
“We are very pleased to welcome Dave to the SogoTrade family,” said William Yeh, chairman and CEO of Genesis Securities. “Over 25 years of experience in the brokerage industry and a proven track record of success with product development and client services make Dave the right person to lead SogoTrade.”
In Whitmore’s recent position with TD Ameritrade he held several managing director positions responsible for client education, products and services and client product strategy. Prior to that, Whitmore served as senior vice president of customer experience of Datek Online and as vice president, director of training and a regional vice president at Waterhouse Securities.
“With aggressive pricing, proprietary product development and dedication to customer service, SogoTrade is poised to be a leader in online trading. I am very excited to join such a dynamic and innovative organization as SogoTrade moves into its next phase of growth,” Whitmore said.
Whitmore received a BA from the University of California at Santa Barbara with a major in Business Economics and an MBA in Marketing and Information Systems from New York University, Stern School of Business.
SogoTrade (http://www.sogotrade.com) is the online retail brokerage division of Genesis Securities LLC. (http://www.gndt.com). SogoTrade offers advanced online trading and research tools, fast trade executions, and superior customer service. With $1.50 - $3.00 online trade commissions and some of the lowest margin interest rates in the industry, SogoTrade empowers self-directed investors to participate in financial markets at the lowest cost.
SogoTrade, division of Genesis Securities LLC. Securities products and services are offered by Genesis Securities LLC., member FINRA/SIPC.