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NIQ se unió al programa de socios de marketing de TikTok y obtuvo el distintivo Media Mix Modeling del programa
NUEVO YORK--(BUSINESS WIRE)--NIQ, líder mundial en inteligencia de consumo, obtuvo el distintivo Media Mix Modeling (modelado de mezcla de medios [MMM]) que TikTok lanzó hace poco y es un área central dentro del programa de socios de marketing de TikTok. Este programa está integrado por socios externos cuidadosamente seleccionados en diferentes categorías y especialidades que cumplen los estrictos estándares de calidad y experiencia de TikTok. La obtención del distintivo indica un nivel avanzad...
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Craig L. Kauffman Joins Boards of Directors of CB Financial Services, Inc.
WASHINGTON, Pa.--(BUSINESS WIRE)--CB Financial Services, Inc. (“CB” or the “Company”) (NASDAQGM: CBFV), the holding company of Community Bank (the “Bank”), today announced that Craig L. Kauffman has been appointed to the Board of Directors, effective November 20, 2025. Mr. Kauffman was also appointed to the Board of Directors of Community Bank. In addition, Mr. Kauffman was appointed to serve on the Audit and Compliance Committees of the Company's Board of Directors. “We are excited to welcome...
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Zeta Global Increases 2025 and 2026 Guidance following the Completion of the Marigold Acquisition
NEW YORK--(BUSINESS WIRE)--Zeta Global Increases 2025 and 2026 Guidance following the Completion of the Marigold Acquisition...
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Mativ Announces Appointment of Seasoned Executive to Its Board of Directors
ALPHARETTA, Ga.--(BUSINESS WIRE)--Mativ Holdings, Inc. (NYSE: MATV) announced today the appointment of Deborah Borg to its Board of Directors, effective immediately. In her role on the Mativ Board of Directors, Borg will serve on the Company’s Compensation Committee and Nominating & Governance Committee. Borg is currently the Executive Vice President, Chief People & Culture Officer at International Flavors & Fragrances Inc. (NYSE: IFF), a global leader in food, beverage, health, bio...
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HubSpot to Present at Upcoming Technology Conferences
CAMBRIDGE, Mass.--(BUSINESS WIRE)--HubSpot, Inc., the customer platform for scaling businesses, announced today that Yamini Rangan, the Company’s Chief Executive Officer, is scheduled to present at the UBS Technology Conference in Scottsdale, Arizona, on Tuesday, December 2, 2025 at 3:35 p.m. ET; and the Barclays Technology Conference in San Francisco, California, on Wednesday, December 10, 2025 at 1:25 p.m. ET. All interested parties can access the webcasts live on the Company’s investor relat...
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Homes.com Wins Inman’s 2025 Best of Proptech Awards for Consumer Experience and Marketplace Innovation
ARLINGTON, Va.--(BUSINESS WIRE)--Homes.com, a CoStar Group leading online residential marketplace, has been recognized as a 2025 Inman Best of Proptech Award Winner in the Consumer Experience & Marketplace Innovation category. The award recognizes Homes.com’s leadership in transforming the home search experience through technology and direct agent-to-consumer connection. Homes.com is the fastest growing revenue product CoStar Group has ever launched, with over 26,000 Members, up nearly 150%...
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SHORE Study Demonstrates HeartCare's Prognostic Value for Heart Transplant Recipients, Published in Journal of Heart and Lung Transplantation
SOUTH SAN FRANCISCO, Calif.--(BUSINESS WIRE)--CareDx, Inc. (Nasdaq: CDNA) – a leading precision medicine company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers – today announced the publication of the third manuscript from Surveillance HeartCare Outcomes Registry (SHORE) in the Journal of Heart and Lung Transplantation (JHLT). The analysis, titled “Multimodal Molecular Testing Prov...
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FIS to Present at Upcoming Conference
JACKSONVILLE, Fla.--(BUSINESS WIRE)--FIS® (NYSE: FIS), a global leader in financial technology, will present at 12:15pm ET on Tuesday, December 2, 2025, at the UBS Global Technology & AI Conference. A live audio webcast, as well as a replay, will be accessible on the Investor Relations section of FIS’ homepage, www.fisglobal.com. About FIS FIS is a financial technology company providing solutions to financial institutions, businesses, and developers. We unlock financial technology to the wo...
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NIQ se une ao programa de parceiros de marketing do TikTok e conquista selo de modelagem de mix de mídia
NOVA YORK--(BUSINESS WIRE)--A NIQ, líder mundial em inteligência de consumo, conquistou o selo de parceiro no recém-lançado programa de modelagem de mix de mídia (Media Mix Modeling - MMM) do TikTok, uma área de foco dentro do Programa de Parceiros de Marketing do TikTok. O Programa de Parceiros de Marketing é composto por parceiros terceirizados selecionados cuidadosamente em diferentes categorias e especialidades que cumprem com rigorosos padrões de qualidade e experiência do TikTok. O selo i...
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NIQ加入TikTok行銷合作夥伴計畫,獲頒媒體組合模型認證徽章
紐約--(BUSINESS WIRE)--(美國商業資訊)-- 消費者情報領域的全球領導者NIQ已獲得TikTok新推出的媒體組合模型(MMM)計畫認證徽章,該計畫是TikTok行銷合作夥伴計畫的核心重點領域。該行銷合作夥伴計畫由經過嚴格篩選的第三方合作夥伴組成,這些合作夥伴涵蓋不同的類別和專業領域,並符合TikTok對品質和專業能力的嚴苛標準。獲得認證徽章表示在媒體分析領域具備先進專業水準,能夠確保為全球行銷人員提供頂尖的MMM衡量服務。 身為獲得認證的MMM行銷合作夥伴,NIQ可協助廣告主衡量其在TikTok和TikTok Shop上行銷活動的全漏斗影響力,協助他們突破最後點選歸因的侷限,根據資料驅動的洞察實現行銷策略最佳化。 TikTok新的報告應用程式介面(API)已與NIQ實現整合,可自動向NIQ傳輸TikTok資料,此為行銷合作夥伴計畫的一部分。這一整合消除了容易出錯的人工流程,提升了NIQ的報告生成效率,並為NIQ持續展開衡量模型訓練和行銷活動最佳化指導提供支援。隨著品牌和代理商在TikTok投放廣告的規模和頻次不斷增加,TikTok的API將協助NIQ把更多TikTok...