Ben & Jerry’s Says I Dough! To Historic Supreme Court Decision on Marriage Equality
Chocolate Chip Cookie Dough Renamed “I Dough, I Dough,” in Scoops Shops across the US
BURLINGTON, Vt.--(BUSINESS WIRE)--Ben & Jerry’s is proud to celebrate today’s landmark decision from the United States Supreme Court making same-sex marriage a basic right for all Americans. Known for taking a stance with its values as much as its euphoric flavors and cleverly named products, Ben & Jerry’s is commemorating the Supreme Court decision by renaming its iconic Chocolate Chip Cookie Dough ice cream: “I Dough, I Dough.” I Dough, I Dough will be available in a special commemorative pint sleeve at participating scoop shops for a limited time. The commemorative pint sleeves can also be purchased online through the Human Rights campaign at http://shop.hrc.org/ with all proceeds benefiting the organization.
“And at Ben & Jerry’s, there’s only one way to celebrate: with a scoop of I Dough, I Dough, Marriage equality never tasted so good”
Ben & Jerry’s has demonstrated a strong advocacy for gay rights and marriage equality seizing numerous opportunities throughout its 37 year history. In 1989, Ben & Jerry’s was the first company in the state of Vermont to offer full benefits to same sex couples. Over the years at opportune moments the company has used its business, programs, social mission campaigns, and quirky flavors as a voice for the LGBTQ community. In 2009 Ben & Jerry’s honorarily renamed its flavor Chubby Hubby to “Hubby Hubby” in support of legalized gay marriage in the ice cream maker’s home-state of Vermont. Most recently, Ben & Jerry’s joined 30 other companies and signed the Amicus Brief to the Supreme Court in support of the equality movement.
“Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same sex couples everywhere,” said Jostein Solheim, CEO Ben & Jerry’s. “And at Ben & Jerry’s, there’s only one way to celebrate: with a scoop of I Dough, I Dough, Marriage equality never tasted so good”! added Solheim.
To learn more about Ben & Jerry’s commitment to marriage equality visit http://www.benjerry.com/values/issues-we-care-about/marriage-equality/i-dough-i-dough
For more information about Ben & Jerry’s and its core values visit www.benjerry.com.
About Ben & Jerry’s
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2014 to support social, economic and environmental justice nationally and in Vermont. For more information about the Ben & Jerry’s Foundation visit www.benandjerrysfoundation.org