FreeWheel Debuts First-to-Market Series-Level Reporting Powered by Direct Publisher Insights for Premium CTV Buyers

Available exclusively in FreeWheel DSP, Buyer Cloud, FreeWheel’s Video Content Report uses ad server impression-level data to give advertisers scalable, post-campaign series-level visibility from opted-in publishers.

Launch partners include A+E Global Media, Spectrum Reach, Fuse Media, NBCUniversal, Paramount, Warner Bros. Discovery and Xumo.

NEW YORK--(BUSINESS WIRE)--Today FreeWheel, a global technology platform for the television advertising ecosystem, debuted Video Content Report, an insight tool available only in FreeWheel Buyer Cloud (formerly Beeswax) that helps close one of CTV buying’s biggest transparency gaps: understanding which premium series advertisers’ campaigns actually appeared across publishers.

Fueled by direct connection to FreeWheel Streaming Hub (FreeWheel’s ad server with natively built SSP), the report gives buyers detailed, series-level insight into post-impression delivery from premium publishers, including A+E Global Media, Spectrum Reach, Fuse Media, NBCUniversal, Paramount, Warner Bros. Discovery, and Xumo. By using publisher-sourced delivery data recorded directly through the ad server, Video Content Report gives buyers a clearer, reliable view of where campaigns ran across premium streaming environments, helping increase transparency and confidence in their CTV investments.

Powered by Buyer Cloud’s connection to FreeWheel Streaming Hub and impression-level delivery data, Video Content Report provides scalable series-level transparency to confirm content alignment and brand safety, at no extra cost, while helping publishers prove the value of their premium content.

Over 50% of CTV advertisers say they would shift spend to publishers that provide show- or series-level transparency, according to new research from Advertiser Perceptions. ⁱ As demand for this level of visibility grows, FreeWheel is helping make series-level reporting even easier to access and apply at scale. By bringing publisher-sourced insights into a more consistent workflow, Video Content Report gives buyers a clearer way to understand delivery across partners and use those insights to guide future planning and investment decisions.

“CTV buyers need series-level transparency they can trust and use at scale,” said Jon Mansell, Vice President, U.S. Demand for FreeWheel. “What makes Video Content Report unique is the direct connection between Buyer Cloud and Streaming Hub, which enables publisher-permissioned, impression-level delivery insights from multiple premium publishers in one workflow. That gives advertisers a clearer view of where their campaigns ran while giving publishers control over how their content data is shared.”

Video Content Report simplifies series-level reporting by giving buyers direct access to publisher-sourced insights within Buyer Cloud, reducing the need for manual publisher-by-publisher workflows or separate point solutions. It is grounded in publisher-controlled series metadata sourced directly from FreeWheel ad server records and matched post-impression to campaign-level delivery data, giving buyers clear insight into where impressions ran across participating publisher inventory. As an in-platform Buyer Cloud capability, the report also adds value for advertisers by providing premium CTV transparency that is accessible, easy to use, and directly connected to their media buying workflow.

“As investment in programmatic CTV continues to grow, we as buyers need transparency that is accurate, scalable and easy to access,” said Mike Treon, Head of CTV and Video Strategy for PMG. “FreeWheel’s Video Content Report addresses a real gap in the market by giving us series-level visibility directly within Buyer Cloud, helping us better understand campaign delivery across premium video without relying on one-off reporting requests or adding unnecessary reporting steps.”

The launch builds on FreeWheel’s broader commitment to giving buyers more transparency, control, and customization through Buyer Cloud, in addition to direct publisher connections. As a customizable demand-side platform built for premium video and connected to FreeWheel Streaming Hub, Buyer Cloud gives agencies and advertisers direct access to FreeWheel’s premium supply, robust decisioning tools and exclusive reporting capabilities designed to support more informed, efficient, and accountable media buying.

Video Content Report is now available in Buyer Cloud for all clients at no additional cost.

About FreeWheel

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers and media buyers. Powered by premium video marketplace technology, FreeWheel enables its clients to manage, monetize and optimize their advertising businesses across all screens, data types and sales channels.

ⁱ Ad Perceptions Omnibus survey of agencies and marketers, questions commissioned by FreeWheel, May 2026