Crisp Acquires Cantactix to Expand Retail Space Planning Insights and Automation for CPG Manufacturers and Retailers

Strategic acquisition expands Crisp’s customer base and offers new connection to category management data essential for end-to-end supply chain optimization

BENTONVILLE, Ark.--(BUSINESS WIRE)--Crisp, the leading collaborative commerce platform for retail data, has announced the acquisition of Cantactix, the leading retail category management solutions company.

Cantactix works with retailers and suppliers to simplify and automate retail shelf and floor space management through a tailored approach to software adoption and consultation. Founded more than 15 years ago, Cantactix applies a strategic blend of customer-centric services and proprietary software to maximize the value of every inch of retail space, and to automate and streamline workflows that boost planogram efficiency.

“Cantactix and Crisp work with many of the same CPG brands—all of which are using data to optimize what is on the retail shelf in an effort to maximize sales and reduce out-of-stocks,” said Are Traasdahl, founder and CEO of Crisp. “Crisp helps brands leverage their retail data to provide insights on product demand, inventory and availability. Cantactix ensures that the right mix of categories and products are placed in the right locations in the right stores. By combining these insights within our platform, CPG brands can enable end-to-end supply chain optimization.”

“We empower category managers and space planners by eliminating their biggest pain points in implementing retailer-specific customizations,” said Dan Desmarais, founder and CEO of Cantactix. “Through this deal, our insights and solutions, developed with our team of experts, will be available to over 6,000 brands globally that already leverage Crisp, providing them with valuable space planning and planogram data to maximize profitability.”

Following Crisp’s recent acquisitions of Seattle-based Shelf Engine, UK-based SKUTrak (Atheon) and ClearBox Analytics, Bentonville-based Atlas, and Minneapolis-based Lumidata, and SetSight, Crisp is positioned to provide CPG brands with unprecedented visibility into data and insights to optimize supply chain operations across major retail channels.

Terms of the deal were not disclosed.

About Crisp

Over $15T in goods flow through global supply chains annually. But the data required to optimize movement of goods is disconnected and siloed. As the leading retail data company, Crisp leverages AI to facilitate the integration, access and exchange of retail data between CPG brands, retailers, and distributors, providing unprecedented visibility to optimize retail sales and the supply chain infrastructure. Trusted by 6,000+ brands representing more than $2.5T in retail sales across over 250K stores, Crisp transforms a brand’s own retail data into a competitive advantage. Learn more at gocrisp.com.