OutKick Finishes Q4 2024 With Highest Growth Among Competitive Set Versus the Prior Year Quarter

NEW YORK--(BUSINESS WIRE)--National multimedia sports platform OutKick finished Q4 2024 with most growth among its custom competitive set across all main metrics versus Q4 2023. The platform saw 7.8 million average monthly desktop and mobile unique visitors, up 28% versus Q4 2023, 97 million total multiplatform views, up 33% versus the prior year quarter, and 91 million total multiplatform minutes, up 25% versus Q4 2023, according to Comscore.

In commenting on the digital performance, Senior Vice President and Managing Editor Gary Schreier said, “OutKick’s growth comes from having common sense and authenticity across our platform. This has been the foundation of OutKick and has generated an increased demand for our content as other sports sites are afraid to speak their minds.”

OutKick continues to establish itself as not only a primary destination for sports fans, but also for viewers who are seeking unfiltered conversations about culture, entertainment, and politics. Over the last year the platform has seen sports media influencers join a variety of our key programs including Charles Barkley, Dan Patrick, Bob Costas and Stephen A Smith. OutKick has also been at the forefront of highlighting significant stories across the NFL and college football, and driving news where sports and politics intersect, such as the transgender moment in sport.

On Facebook, X (formerly Twitter), and Instagram, OutKick in Q4 saw over 5.1 million social actions, up 25% versus the prior quarter and over 48.3 million total video views on Facebook, X, and YouTube, up 25% versus the prior quarter, according to Shareablee.

*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.

*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, October 2023 – November 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, Instagram, X YouTube, November 2024, Report Date: 1/17/2025.

About OutKick

OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.